Mind Map on Theoretical frameworks and Digital convergence

Who or what the front cover is or about

could either prove or argue Van
Zoonen’s theory, as she suggests that
men are the subjects of the news while While there may not be
women are treated as objects. major genres in Magazines
there are sub-genres that
may still agree with Neale’s
Van Zoonen argument of repetition and
Patriarchy difference.

Media Steve Neale

representation Genre theory

Roland Barthes
Theoretical Media Language Semiotics
Bell Hooks feminist framework
theory
They are many signs and
connotations that are
Media present in magazines, for
Quite similarly to Van Zoonen, the person Audiences example things like the
on the front cover helps quite significantly colour or language used.
to what extent the magazine helps with
Bell Hooks. However, Bell Jooks is slightly
more in depth so for her it is not just about
gender and race comes into it, and a black Clay Shirky end of
woman is the lowest on the social chain. If audience theory
a black woman was to be pictured on the
front cover, Hooks’ theory would be defied.
Many magazines have chances for
their fans to create their own content
that the magazine then posts. In other
words this is an example of Shirky’s
prosumer concept, while has
consumers producing content of their
own.
Instagram is a good way to promote issues Snapchat as a whole is an app that is
from the magazine as many 16-25 year olds designed for younger people, so
use the app very often. Also, the app has having an account for a product
places for advertisements that relate to what meant for younger people is a
the user likes on there, meaning the apps may perfect chance for advertisement
be more successful.

Instagram Snapchat

Digital
convergence and
social media

Website

Websites are a good way to

modernize magazines for a new
generation and target audience
that the magazine is looking for.