WELCOME TO

PHARMACY PRACTICE-VIII
(PHARMACEUTICAL MANAGEMENT AND MARKETING)
TYPES AND IMPORTANCE OF CO-ORDINATION
LECTURE # 11

Dr. RIZWANA RAHEEL

M.Phil PHARMACOLOGY AND TOXICOLOGY
Asst. Professor, Hajvery University (HU)
 4. Departmentalization

a) Functional departmentalization

b) Divisional departmentalization

Management Principles Vol 1.0

 a.Functional Departmentalization

Organizations using functional structures group jobs based on

similarity in functions

Management Principles Vol 1.0

Management Principles Vol 1.0
 CEO

Manufacturing
QC Department Sales Department HR Department
Department

ORAL Syrup Section

Tablet Section
 For example, a manufacturing
company may create a production
department, sales and marketing
Skin Ointment Section
department, an accounting
department, and a human resources
department. 
Injection
Suitability: It is most suitable when the size of

the organization is small, has a diversified

activities and operations require a high degree

of specialization and offers a limited line of

products.
Advantages
 Efficient use of resources
 Optimum utilization of manpower
 Increases managerial efficiency
 Eliminates duplication of efforts
 Promotes control and coordination within a department
Disadvantages
 Difficult to get quick decision
 Harder to determine accountability /responsibility
 May lead to conflicts
 Coordination problem
Delay in decision making
 b. Divisional Departmentalization
 In organizations using divisional structures,
departments represent the unique products, services,
customers, or geographic locations the company is
serving.
 Thus each unique product or service the company is
producing will have its own department.

Management Principles Vol 1.0

Management Principles Vol 1.0
Territorial /geographical departmentalization
Territorial Organization is especially attractive to large scale
organization or rather enterprises whose activities are
physically or geographically dispersed. All the activities of
given area of operation are grouped into zone ,division
,branches
This structure is most often used in sales & in production
COORDINATION
 Types of Coordination

1. Internal Coordination
2. External Coordination
1. Internal Coordination:

It is the establishment of relationship of among

managers, executives, divisions, subdivisions, and

other workers. This type of coordination happens

within the organization

 Types of Internal Coordination

a) Horizontal coordination:
Horizontal Coordination refers between the persons of
the same status. Coordination between the departmental
heads, supervisors, co-workers
b) Vertical coordination:
Superior coordinates his work with his subordinates and
vice versa. Sales manager coordinates his work with the
activities of the sales supervisor.
Vertical co-ordination on the other hand demands the
symmetrical action of people at various levels for
accomplishing enterprise objectives through the linkage of
individual contributions to the total performance.

Introduction to management by anwark kakar

2. External coordination:
It is the establishment of relationship of the
managers, executives, divisions, subdivisions,
and other workers with the general public and
different organization.
 NEED AND IMPORTANCE OF CO-ORDINATION

Co-ordination is an essence of management. This is

because there is a need of co-ordination while carrying on
every function of management. This can be explained with
the help of following chart

Introduction to management by anwark kakar

 NEED AND IMPORTANCE OF CO-ORDINATION

Co-ordination is an essence of
management. This is because
there is a need of co-ordination
while carrying on every function of
management. This can be
explained with the help of
following chart

Introduction to management by anwark kakar

1. Planning and co-ordination:
2. Organizing and co-ordination:
3. Staffing and co-ordination:
4. Directing and co-ordination:
5. Motivating and co-ordination:
6. Leading and co-ordination:
7. Communicating and co-ordination:
8. Controlling and co-ordination:

Introduction to management by anwark kakar

 SUMMARY
In today’s lecture students learned about:

Departmentalization

Types and Principal of coordination

1. Thank you for Listening

2. Write any questions

pertaining to this lecture on the

Google Classroom discussion board

 Students you can write any questions
you have about this lecture on the
Google Classroom discussion board….