Course :ENTR6003 – Entrepreneurship I

Year : 2016

Product &
Service Expo
Session 9
F2F
 Learning Objectives

LO 3 : Prepare a business and organize the business to be involved in a

business exhibition
 Sub Topics

1. What is “EXPO”?
2. Benefits of EXPO – Goal of Expo
3. Generating the EXPO’s Plan
4. Execution Preparation
5. Execute the Plan
What is “EXPO”?
 Expo is...

An Expo is a global event that aims at educating the public, sharing

innovation, promoting progress and fostering cooperation.

It is organized by a host that invites

companies, national and international
organizations, the private sector, the civil
society and the general public to participate.

Due to the diversity of its participants, from top decision makers to

children, Expos offer a multifaceted event where extraordinary
exhibitions and business meetings at the same time.
 Why Expo is Unique?

Here are 4 reasons why Expos are truly unique events, from the
perspectives of their different publics.

Expo is a dialogue platform for progress and cooperation

An Expo brings the whole world together to find solutions
to a fundamental challenge of humanity.

First, all participants are either given an exhibition space or

the opportunity to build a pavilion. In these spaces they can showcase their
experience, innovations and ideas regarding the theme.

In addition, conferences, workshops, debates as well as diplomatic and

professional meetings are organized. This allows participants to exchange ideas,
come up with solutions and develop new cooperation ties.
 Why Expo is Unique? (cont’d)

Expo is an educating and entertaining experience

An Expo is an experience that combines
entertainment and education and offers
a wide variety of exhibitions,
activities and shows.

Expo is a tool for branding and development

An Expo is also an extraordinary way to foster
development. The event boosts the improvement of infrastructures,
transportation networks and housing capacity. It generates employment
and job creation and improves the global business and investment
environment of the country.
 Why Expo is Unique? (cont’d)

Expo allows international outreach and economic opportunities

Expo hosts invite countries, international organizations, the civil
society and companies to participate to the event and be a part
of the exhibition through their own pavilions
and dedicated spaces. This gives participants
a unique stage to present their achievements,
culture, products etc. to an international
audience.
Benefit of EXPO – Goal of Expo
 Benefits
of Joining an EXPO
 It gives the opportunity to meet with and showcase your
services to prospective clients should be viewed as a
distinct marketing advantage.

 Exhibitions provide a great platform to meet and build relationships with key people in
your industry and although social media has revolutionized how we interact, nothing
beats the opportunity to market your business face to face and gain qualified leads.

 Exhibitions can also provide the opportunity to meet new faces and open your
business to new markets.

 It gives the opportunity to meet a large target audience under one roof and in one day,
that could take your sales team a number of months to reach. This saves time and
reduces the period required to close a sales lead.

 It gives the chance to gain the long term benefits through the development of leads
into lucrative, long lasting and loyal relationships.
 GOALS Joining an EXPO
It is very important to have a plan and to have measurable
goals when you join an expo. The plan and measurable
goals gives you target to put your hard work to focus.

It is very critical that your investment must return more than the amount
you pour in. Otherwise, you are just wasting your time, money and effort.

For start-up what is critical is to have SALES GOALS to feed the business and
keep it running. Here are three sales goals that you may want to create
measurable targets. Keep in mind without clear numbers there is not point
of joining expo.
The three SALES GOALS are:
1. Generate Sales Leads
2. Make Direct Sales
3. Build a Contact Database
Generate EXPO’s Plan
 Preparing the EXPO’s Plan

What should be
Brought for the EXPO?
Set Your Objective

What should be What should be

done in EXPO? Done after the EXPO?
Execution of the Plan
Execution’s Preparation
 References

Osterwalder, Alexander; Pigneur, Yves (2010). Business Model Generation:

A Handbook for Visionaries, Game Changers, and Challengers. John
Wiley & Sons, Inc. New Jersey. ISBN: 978-0470-87641-1