MONTHLY FLASH REPORT – MAY 2016

PRE-OWNED CAR SALES

Gulf Advantage Automobiles LLC.
02
PRE-OWNED CAR SALES
Pre-Owned Car Sales – Performance:
350

300

250 Target 2016

Sales 2016
200
Sales 2015
150

100

50

0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Year May YTD

2016 TARGET 276 920

2016 ACTUAL 153 670

2015 ACTUAL 21 147

% Vs TAR 2016 55%

% Growth Vs 2015 719%

 Pre-Owned Car Sales & Marketing – Activity Highlights:
▌ Retail Trade In process implemented and marketing for the same is in progress for awareness

▌ External vendor warranty and roadside assistance services for retail cars will be implemented from June 2016 (model year 2013 & under)
▌ Qassim Pre-Owned Cars is operational with positive results, however marketing planning are in process for further improvements.
▌ Digital campaigns are implemented for Renault Selection through Facebook , Google Display Network and other websites.
▌ Renault Selection advertisements are implemented with Al-Wasila news paper, more will be added (i.e. Arab News, Gulf Madhyamam etc)
▌ Car auctions thru external vendors in Riyadh & Madinah have been consistent and more support to be given to Auction Houses to promote sales and
brand
▌ Incentive scheme has also helped in employee motivation and engagement. Focus has been given on trainings and other key measures to improve
employee retention and contribution to business
▌ Retail sales has seen a drop overall across the 3 regions. However measures have been in put in place to recover this month

▌ Promoting In-house finance to push retail sales across the KSA with Advertisements and Digital Marketing.

▌ Tie-ups with other financial institution is in process and more finance company would be added for pre-owned cars vehicle finance with attractive schemes

▌ Customer referral schemes for internal employees has been showing positive results and encouraging for more.

▌ Marketing campaigns have been designed to promote Renault Selection website post populating the website with more cars

▌ Photo Shooting of Pre-Owned cars implemented, Photos would be visible Renault Selection website. Similar implementation to be done in Jeddah and
Dammam
▌ Ramadan Campaign planned and to be launched from 1st week of June onwards and will be extended till the end of July 2016

▌ Free gift, Date box etc would be offered to customer in the month of Ramadan to build strong customer based relationship for recurring business

▌ Referral schemes for existing customer is under process to promote Pre owned car sales

▌ Dealer’s / Vender’s events planned for coming month and next quarter to promote the Renault Selection brand and for bulk deals.
❘ FLASH REPORT – POCD – MAR 2016 ❘ 01 - 03 - 2016 ❘ CONFIDENTIAL ❘ C ❘4
 Pre-Owned Cars – Stock Summary:
Model Riyadh Jeddah Dammam Total
         
DUSTER 32 18 59 109
FLUENCE 437 160 434 1031
KOLEOS 11 2 5 18
SAFRANE 255 44 127 426
LOGAN AT 51 11 15 77
LOGAN MT 133 58 25 216
LOGAN VAN 10 3 2 15
TRAFIC 0 0   0
PATHFINDER 1     1
PICK UP 5 6   11
SUNNY 7 1   8
         
Grand Total 942 303 667 1912

❘ FLASH REPORT – POCD – MAR 2016 ❘ 01 - 03 - 2016 ❘ CONFIDENTIAL ❘ C ❘5

THANKS