General Buyer Persona

Sarah Link Real Quotes

Goals / Challenges
What does this person struggle with in relation to
meeting goals? What serves
About goals, challenges, etc. as a roadblock for this person’s success?

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What can we do?

Identifiers ...to help our persona achieve their goals? ...to help
Communication preferences? our persona overcome their challenges?
Social media platforms?

Background /
● Your text here ● Your text here
Demographics ● Your text here ● Your text here
Job? Career Path? Family? ● Your text here ● Your text here
Lifestyle? Age? Income? ● Your text here ● Your text here
● Your text here ● Your text here

● Your text here

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Marketing Message
Your text here
How can you describe your solution to have the biggest impact on your persona?
● Your text here
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 General Buyer Persona

Gabriel Mesa
Demographics Challenges
Age? Income? Location? Gender Identity? What does this person struggle with in relation to
meeting goals? What serves as a roadblock for this
person’s success?
● Your text here
● Your text here
● Your text here ● Your text here
● Your text here ● Your text here

Identifiers What can we do?

Communication preferences? ...to help our persona achieve their goals? ...to help
Social media platforms? our persona overcome their challenges?

● Your text here

● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
Background
Job? Career Path? Family?
Lifestyle?

● Your text here

● Your text here
Goals
● Primary/secondary goals? Personal vs professional goals? Role-related vs company goals?
Your text here
● Your text here
● Your text here
● Your text here
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 General Buyer Persona

Gabriel Mesa
Real Quotes Marketing Messaging
About goals, challenges, etc. How can you describe your solution to have the
biggest impact on your persona?

● Your text here

● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here
● Your text here Elevator Pitch/Bumper Sticker
● Your text here Sell your persona on your solution -
in a sentence or a few words!

Common Objections
Why wouldn’t they buy your product/service? ● Your text here
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 B2B Marketing Buyer Persona

Technology/Social Media Goals/Metrics/Motivations

Device preferences? Social media Primary/secondary goals? Personal vs
platforms? Tech savvy? professional goals? Top metrics they
track? Motivations?
● Your text here
● Your text here ● Your text here
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Your text here

Abigail
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Williams
Background & Demographics
Job? Career path? Family? Lifestyle?
Spending habits? Age? Income? Location?
Gender identity?
Personality Traits Challenges
Introvert vs extrovert? Interested in trying What does this person struggle with in
new things or likes consistency and brands relation to meeting goals? What serves as
they trust? a roadblock for this person’s success?

Age
● Your text here ● Your text here
Location ● Your text here ● Your text here
● Your text here ● Your text here
Gender
● Your text here ● Your text here
Education ● Your text here ● Your text here
● Your text here ● Your text here
Profession

Location

Lifestyle
 B2B Marketing Buyer Persona

Real Quotes Common Objections

About goals, challenges, etc. Why wouldn’t they buy your
product/service?

● Your text here

● Your text here
● Your text here
● Your text here
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● Your text here
● Your text here
● Your text here
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Abigail
Williams
What can we do? Marketing Messaging Elevator Pitch/Bumper Sticker
...to help our persona achieve their How can you describe your solution to Sell your persona on your solution - in a
goals? ...to help our persona overcome have the biggest impact on your persona? sentence or a few words!
their challenges? What resonates most with your persona?

● Your text here

● Your text here
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 B2B Marketing Buyer Persona

Julian Smith
Buyer persona description text here

BACKGROUND/ DEMOGRAPHICS GOALS/ CHALLENGES TECHNOLOGY/SOCIAL MEDIA

Job? Career Path? Family? Lifestyle? Cost savings? Value? Quality? Device preferences? Social media
What problem does your product or platforms? Communication
● Your text here service solve? preferences?
● Your text here
● Your text here ● Your text here ● Your text here
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MARKETING MESSAGING REAL QUOTES

How can you describe your solution to have the biggest Sell your persona on your solution - in a sentence or
impact on your persona? What resonates most with your a few words!
persona?
● Your text here
● Your text here ● Your text here
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● Your text here
 Sales Buyer Persona

Demographics Communication/Schedule
Age? Income? Location? Gender identity? Device preferences? Preferred
communication style (email vs call vs Slack
● Your text here vs Zoom vs Loom…)? Working hours?
● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here
● Your text here

Joshua
Stevens Goals/Metrics/Motivations
Primary/secondary goals? Personal vs
professional goals? Top metrics they track?
Personality Traits
Introvert vs extrovert? Straight shooter or
wants time to analyze and question?
Motivations?
● Your text here
Your text here Your text here
Background ● ●
● Your text here ● Your text here
Job? Career path? Family? Lifestyle?
● Your text here ● Your text here
Spending habits?
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here
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 Sales Buyer Persona

What can we do? Real Quotes

...to help our persona achieve their About goals, challenges, etc.
goals? ...to help our persona overcome their
challenges? ● Your text here
● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
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● Your text here

Common Objections Marketing Messaging

Why wouldn’t they buy your How can you describe your solution to have
product/service? the biggest impact on your persona? What

Joshua ● Your text here

resonates most with your persona?

Stevens
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here

Challenges
What does this person struggle with in
relation to meeting goals? What serves as a
roadblock for this person’s success?
Elevator Pitch/Bumper Sticker
● Your text here Sell your persona on your solution - in a sentence or a few words!
● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here
● Your text here
 Technology/Product Buyer Persona

Lea Goals/Metrics/Motivations

Primary/secondary goals? Personal vs

Challenges

What does this person struggle with in relation to meeting

Blask
professional goals? Top metrics they track? goals? What serves as a roadblock for this person’s success?
Motivations?
Your text here...
Your text here...

Background
— Job?
— Career path?
— Family? Skills
— Lifestyle?
— Spending habits? CRM

Your text here

Coding

What can we do?

Demographics
Software Knowledge
— Age? ...to help our persona achieve their goals?
— Income? ...to help our persona overcome their
— Location? challenges?
Another skill
— Gender identity?
Your text here...
Your text here

Technology/Social Media Real Quotes

Device preferences? Social
About goals, challenges, etc.
media platforms? Tech savvy?

Your text here Your text here...

 Technology/Product Buyer Persona

Lea Blask
Common Objections Marketing Messaging Elevator Pitch/Bumper Sticker
Why wouldn’t they buy your How can you describe your solution to have
product/service? the biggest impact on your persona? What
resonates most with your persona? Sell your persona on your solution - in a
Your text here... sentence or a few words!
Your text here...
Your text here...