GRAND

STRATEGY
MATRIX & QSPM
MATRIX
Narmeen Khalid
SP21-RMS-004
GRAND STRATEGY MATRIX
Need and importance for any organization;

• This matrix is based on two dimensions: competitive position on x-axis and market growth on y-
axis.
• Almost every organization falls in any one quadrant of grand strategy matrix.
• Firms in quadrant I are in excellent strategic position.
• Firm in quadrant II need to evaluate their present approach to the market place seriously.
• Quadrant III organizations compete in slow-growth industries and have weak competitive
position.
• Quadrant IV businesses have a strong competitive position but are in slow-growth industry.

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 GRAND
STRATE
GY
MATRIX
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EXAMPLE

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QSPM MATRIX
IT IS A TOOL THAT ALLOWS STRATEGISTS TO EVALUATE
ALTERNATIVE STRATEGIES OBJECTIVELY, BASED ON PREVIOUSLY
IDENTIFIED INTERNAL AND EXTERNAL KEY SUCCESS FACTORS.

Gathering and analyzing the needed

Stage 3 information.

It matches results from stage 2 analysis to decide

objectively among alternative strategies. SWOT
Stage 2 matrix, SPACE matrix, BCG matrix, Grand Strategy
matrix comprises stage 2

QSPM takes input from stage 1 analysis. EFE matrix, IFE

Stage 1 matrix and CPM comprises the stage 1 analysis.

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 List of internal Determine
and external key attractiveness
factors score

Compute total
Assign weight to attractiveness
each factor score

Compete sum
Identify
Further explanation alternative
total
attractiveness
Step by step strategies
score

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EXAMPLE

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