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 WHY WE NEED
see or eat 4 I tea why ?
 1= While tackling old problems

11= When logical thinking fails 2=During free time after problems

10= To escape from traditions 3= When pay off of new ideas is large

When To Use
Creativity?
9= To dissolve artificial problems 4= Routine reexamination of assumptions

8= To find new opportunities 5= Generating alternative decisions

7= Inferring new utility of data 6= Inferring new utility of data

THE SMART CROW NEVER GOES
THIRSTY!!!
CREATIVITY
VS
INNOVATION
CREATIVITY VS INNOVATION
• CREATIVITY –

INPUT
• INNOVATION -

OUTPUT
FUNCTIONS OF

LEFT BRAIN
Vs

RIGHT BRAIN
 Try this!
Read aloud, as quickly as possible,
the colour in which the words are
written but not the actual words.

GREEN YELLOW BLUE ORANGE

WHITE RED GREEN BLUE ORANGE
YELLOW WHITE GREEN RED BLUE
WHITE GREEN ORANGE YELLOW
ORANGE BLUE GREEN RED WHITE
YELLOW RED BLUE YELLOW
ORANGE RED WHITE BROWN WHITE
 What do you see?

There's a face... and the word

Is the left center circle bigger?

No, they're both the same

size
How many legs does this elephant have?
Do you see the three faces?
Do you see a musician or a girl's face?
Cre8v
WARM - UPS
 Cre8v
WARM - UPS

Window Tent
Roof top Logo
Envelope Game board
4 triangles Ceiling light
Symbol for duct 4 arrow heads
Top of a pyramid Decorated box
“x” marks the spot Display shelf unit
Under side of pyramid 2 overlapping triangles
Close up view of fence …….?????????
 Be moreCre8v
open WARM - UPS

To what is seen
Window Tent

&
Roof top Logo
Envelope Game board
4 triangles Ceiling light
What possibly
Symbol for duct
Top of a pyramid
4 arrow heads
Decorated box

Can be seen
“x” marks the spot
Under side of pyramid
Close up view of fence
Display shelf unit
2 overlapping triangles
…….?????????
 “Ideas don’t
fall from sky;
Ideas come
from people.”
Make it a point to meet new
people outside of your
demographic.
Purposely make
silly things
Try something

new
ap to recharge your creative b
ome playtime with kids (on th
 ALLOW YOURSELF
TO BE CREATIVE
• One of the biggest obstacles creativity
occurs when a person believes that he
or she is not creative

• Give yourself the permission to be

creative is the first step toward
establishing a pattern of creative thinking
 GIVE YOUR MIND
FRESH INPUT EVERYDAY
• Stimulate your mind
• Do something different each day:
“listen” to a radio station
take a walk through a park or shopping
center
Pick up a magazine you have never read
 KEEP A JOURNAL

• Create ideas are too valuable to waste so

always keep a journal to record them as
soon as you get them
 READ BOOKS OR TAKE A
CLASS ON CREATIVITY

• Creative thinking is a technique that

anyone can learn

• Understanding and applying the

principles of creativity can improve
the ability to develop new ideas
 TAKE SOME TIME
OFF
• Relaxation is a vital to the creative process

• It is often this time, while the subconcious

works a problem, that the mind generates
many creative solutions