Professional Documents
Culture Documents
Unit 2 Content and Style
Unit 2 Content and Style
5(ESP1)
Đỗ Anh Thư
UNIT 2 CONTENT & STYLE
• LENGTH
• CLARITY
How to write
5C :
1.Courteous
2.Clear
3.Complete
4.Concise
5.Correct
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How to write
1.Courteous :
- “ you” approach :
- Sincerity & desire to be of service.
- Helpful, pleasant.
- You-oriented
- E.g.
Please accept our apologies for the delay.
We hope you have not been seriously inconvenienced by the delay.
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Which one is you-oriented?
How to write
2. Clear
-Clear writing is easy to understand.
- Directness
- Consistency
- Specific instead of general terms
- Unification
- Short words:
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How to write
3. Complete
- To ask whether your message answers the “five Ws and one H”
Who, what, where, when, why, how.
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How to write
4. Concise (1)
- saying all that needs to be said and no more
E.g.
We are grateful and appreciative….
We stand ready, willing and able to be of assistance and service…
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How to write
4. Concise (2)
E.g.
In reply to yours of recent date, I wish to advise you that Mr. Jeffrey
Jason, about whom you inquired, was terminated from his employment
at Shelbourn’s on 20 May, due to the fact that he frequently did not
appear for work at the appointed hour.
Concise message:
Mr. Jeffrey Jason’s employment at Shelbourn’s ended on 20 May
because of excessive tardiness.
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How to write
4. Concise (2)
E.g.
As per your request, please find enclosed herewith a check in the amount of
$1,649
As you requested, I am enclosing a check for $1,649
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How to write
4. Concise (3)
Time wasters Time savers
• arrived at the conclusion 1. concluded
• at the present time 2. now
• cost a total of $ 50 3. costs $ 50
• due to the fact that 4. because
• during the year of 2008 5. during 2008
• first of all 6. first
• for the purpose of providing 7. to provide
• in the event that 8. if
• in the near future 9. soon
• in order to 10. to
5. Correct
Types of errors:
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How to write
A, B, C rule:
A: Accurate:
- USD 500,000
- Ton ( English ) = long ton= 1016 kg
( American) = short ton= 906 kg
- MT= metric ton= 1000kg
B: Brief :
- K.I.S.S.
C: Consistence:
- We or I
- 15 August, August 20
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