VIETNAM CREATORS SUMMIT

2021
INDEX
I INTRODUCTION OF
OTA NETWORK

II INTRODUCTION OF
VIETNAM CREATORS SUMMIT

III EXECUTION PLAN OF

VIETNAM CREATORS SUMMIT 2021

IV COMMUNICATION EFFECTIVENESS OF
VIETNAM CREATORS SUMMIT 2021

V RULES AND
BENEFITS OF PARTNERSHIP
I. Introduction of OTA Network

OTA Network (a part of Appota) is the network of leading gaming creators in

Southeast Asia, as well as the exclusive partner of Facebook Gaming,
implementing the Facebook Gaming Creator program in Vietnam.
II. Introduction of Vietnam Creators Summit

VIETNAM Vietnam Creators Summit is the biggest event in Vietnam which

CREATORS unites top creators in the Game Streaming on Facebook Gaming
platform field, together sharing and exchanging knowledge and
SUMMIT experience.

TARGET MISSION VISION

100 – 150 • Building a unique “Facebook Gaming” Becoming the biggest event in
Top Facebook Gaming culture among Vietnamese creators Southeast Asia that unites
Creators • Promote creators and brands through a Gaming Creators
series of activities
• Spread the message of youth connection
and inspiration
III. Execution plan of Vietnam Creators Summit 2021

Time Place THEME

October 2021 Da Lat CONNECTING YOUTH AND
SPREADING CREATIVITY
INSPIRATION
 VIETNAM CREATORS SUMMIT 2018
INFORMATION • Venue: Muong Thanh Luxury Da Nang Hotel

OF ORGANIZED • Uniting 100 top creators in Vietnam

• Highlight activities:
EVENT

Wo r ks ho p Gala Dinner

To ur n am e nts Cosplay
 VIETNAM CREATORS SUMMIT 2018
INFORMATION • Venue: Muong Thanh Luxury Da Nang Hotel

OF ORGANIZED • Uniting 100 top creators in Vietnam

• Highlight activities:
EVENT
 VIETNAM CREATORS SUMMIT 2021
INFORMATION • Venue: Sunset Beach Resort & Spa – Phú Quốc

OF ORGANIZED • Uniting 100 top creators in Vietnam

• Highlight activities:
EVENT

Wo r ks ho p Gala Dinner

Technological Team Building Talent Contest

 VIETNAM CREATORS SUMMIT 2021
INFORMATION • Venue: Sunset Beach Resort & Spa – Phú Quốc

OF ORGANIZED • Uniting 100 top creators in Vietnam

• Highlight activities:
EVENT
 ORGANIZING UNIT OF
VIETNAM CREATORS SUMMIT 2021

SUPPORTING UNITS
MEDIA PARTNERS
 100 - 150
THE EVENT UNITING YOUNG
TOP GAMING CREATORS ON FACEBOOK
 KOLs & HOT INFLUENCERS

+4,1M +3,93M +1,1M +126.000 CCV

World record of
Fanpage Youtube Fanpage concurrent viewers
followers subscribers followers in Age of Empires

VIRUSS CHIM SE DI NANG

+3,5M +3,6M + 11M Creator with the

highest number of
Fanpage Youtube Fanpage fanpage followers
followers subscribers followers of Facebook
Gaming in Vietnam

PEWPEW KHOI MY
 KOLs & HOT INFLUENCERS

+1,5M +1,1M +2,6M +137.300 CCV

CCV record of
Fanpage Youtube Fanpage Facebook Gaming
followers subscribers followers Vietnam

BAC GAU NAM BLUE

+1,7M +0,5M + 0,4M

The most popular
Streamer and Caster
Fanpage Fanpage in FPS Vietnam
Youtube
followers subscribers followers gaming community
in general and CS:GO
VN in particular
NGAN SAT THU BOMMAN
 HIGHLIGHT ACTIVITIES

WORKSHOP SERIES BATTLE ONLAN PYJAMA PARTY

Intensive workshop Top creators will join The party with a unique
series with speakers the showmatch within theme and idea will be
from Facebook and OTA the event to interact with the place where creators
Network, providing other creators and have can unleash creativity,
knowledge about market the opportunity to interact and connect
trend and creators’ receive special gifts from
career path the organizers

INSPIRING SEMINAR TEAM BUILDING GALA DINNER

Spread images and Bonding activities that A place to honor

messages "Connecting aim to connect and outstanding faces of the
the youth and inspiring" inspire the youth, Connecting and Inspiring
through creators’ stories build a sustainable Journey which happened
and activities and vast creators before the event
community
IV. Communication Effectiveness of
Vietnam Creators Summit 2021
 COMMUNICATION TIMELINE
PRE-EVENT
Phase
• Avatar, cover, poster, video teasing
• Creators share information about
Activities
the event on fanpages
• Creators do pre-event challenges
Channels
OTA's page, Creators' pages, Ads
How to
implement  Posts, videos, photos on creators’
fanpages & fanpage OTA Network
IN-EVENT POST-EVENT
• Video recap
• Videos, live photos in the event
• Photo album
• Creators share about the event
• Thank-you posts to sponsors
• Livestream main event (Tournament,
Gameshow team building, Gala dinner)
OTA's page, Creators' pages, Ads OTA's page, Creators' pages, PR Articles
 Posts on creators’ fanpages  Posts on creators’ fanpages & fanpage
 Creators’ videos on multi-channels OTA Network
 Event communication publications  PR articles
 ESTIMATION OF COMMUNICATION EFFECTIVENESS

+ 100 +500.000.000 + 20.000 + 5.000.000

Top creator with Average monthly access Reach & Engagement (interest Reach & Engagement
40 millions followers and going event online) (Owned Media)

SOCIAL MEDIA

+ 500.000 + 10.000 + 100.000 + 30

Total livestream views CCV (concurrent viewers) Reactions National and international
articles reporting on events
and news on VTV

LIVESTREAM PR & PRESS

 BRANDS’ TARGET CUSTOMERS

DEMOGRAPHIC
• Age: from 14 to 24+ and from 25 to 34+ (for people who watching Age of Empires)
• Industry:
 Group 1: Students - college students
 Group 2: Office workers
• Geographical location: Provinces and cities have universal internet, especially big
cities such as Hanoi - Ho Chi Minh
• Sex: 80% (male) & 20% female

HOBBY – BEHAVIOR
• Play entertaining games (mobile games, PC, handheld games, ...)
• Watch gaming livestream of streamers on social networks
• Pay attention, follow news and events in the field of entertainment - game - esport
SUITABLE FIELDS AND INDUSTRIES

Production and distribution of electronic components and devices

Technology

F&B (Beverage companies, energy drinks, ...)

Online payment

Real estate, resort

Restaurant - Hotel

Transportation

Electronics and Telecommunication

Game production and distribution

 BRAND PROMOTION ACTIVITIES

EVENT CREATOR
 Appears in PR activities throughout  Check in
the event  Posts introduce and review service
 Press (post + photo)
 Event communication publications:  Clip/Vlog review service
Banner, Bandroll, Photobooth,  Livestream
Standee, Backdrop, …  Giveaway gifts and codes
 Tournament livestream  Hashtag
 Photoshoot
 Mini battle
 BRAND PROMOTION ACTIVITIES

Check in

Review Contest Hashtag

Livestream Video Recap

 BRAND PROMOTION ACTIVITIES

POSM Creators experience service - product

Sponsors’ logos appear on the event communication publications

V. Rules and Benefits of Partnership
 REASONS FOR SPONSORING VIETNAM
CREATORS SUMMIT 2021

PR and promote brand image
to the and youth community
in the most effective and
optimal way through creators’
fanpage with 40 million
engagement.
Attractive contents with the
advantage of broadcast
livestream on social networks,
high efficiency comes from big
traffic from creators’ channels.
Multi-channel event communi-
cation (online newspaper,
social network media,
television, outdoor
advertising,...) helps increase
brand relevance.
 SPONSOR PACKAGE

MOVING SPONSOR GIFT SPONSOR

VENUE & FOOD & BEVERAGE

ACCOMODATION & GALA DINNER
SPONSOR
 GENERAL RULES

Your enterprise will become the Sponsor accompanying Vietnam Creators Summit 2021 if you agree on the
form of sponsorship under one of the following sponsoring levels:

DIAMOND PLATINUM GOLD SILVER

SPONSOR SPONSOR SPONSOR SPONSOR

NUMBER 01 02 03 04
SPONSOR-
45.000 USD 22.000 USD 9.000 USD 4.500 USD
ING LEVEL
SPONSORS’ BENEFITS
Online Communication

CONTENTS DIAMOND PLATINUM GOLD SILVER BRONZE

1. Sponsor’s Logo appears in media clips about VCS 2021

1% rate 0,6% rate 0,4% rate 0,3% rate 0,2% rate
during 03 months of media and event
2. A separate introduction to sponsors on OTA Network fanpage
during 03 months of communication and event (content agreed
x x
between 02 parties and the time of post selected by the
Sponsor)
3. The Sponsor's logo appear at a formal position on the cover
1% rate 0,6% rate 0,4% rate 0,3% rate 0,2% rate
of OTA Network fanpage during the 3 months of the event
4. The Sponsor's name is mentioned by the creator in their
x x x x x
fanpage posts
5. Creators include hashtag of the sponsor at the end of their
x x
fanpage post
6. Creators check in during the event x x x x x
SPONSORS’ BENEFITS
Online Communication

CONTENTS DIAMOND PLATINUM GOLD SILVER BRONZE

7. Creators shoots a review video of the Sponsor's services and

x x
products (The sponsor uploads the video by himself)
8. Creators shoots a review video of the Sponsor's services,
x x
products. Creators will post it on creators’ fanpage
9. Sponsor's products and services appear in the tournament
X x x x x
livestream (in the form of shirts, mugs, ...)
10. Respectfully named and thanked by Caster in the
X x x x X
tournament livestream
11. Sponsor's information appear or are introduced in the PR
X x x x X
articles about VCS 2021 on the media
12. 01 separate thank you post about the Sponsor after the
X x x x x
event ends on OTA Network fanpage
SPONSORS’ BENEFITS
Offline Communication

CONTENTS DIAMOND PLATINUM GOLD SILVER BRONZE

1. Sponsor's logo appears in a formal position on media

1% rate 0,6% rate 0,4% rate 0,3% rate 0,2% rate
publications: flyers, posters, standee, bandroll, ...

2. Creators uses sponsor's products and services during the

x x x x x
event

3. Sponsor's bandroll during the event 1

4. Clip about the Sponsor are shown during the event 2 mins 1 mins 45 secs 30 secs 15 secs

5. Invited to speak at the event or award the event x x

6. Be respectfully named, given flowers and trophy of the event x x x x x

SPONSORS’ BENEFITS
Others benefits

CONTENTS DIAMOND PLATINUM GOLD SILVER BRONZE

1. Allowed to use the title corresponding to the sponsorship

x x x x x
level for Vietnam Creators Summit 2021 in their media activities
2. Allowed to use the name and trademark of the event in the
x x x x x
form of advertising, domestic and international press
3. Receive the Sponsor Benefit Guarantee Report after the end of
x x x x x
event
4. Receive the Communication Efficiency Summary after the end
x x x x x
of event
CONTACT US
Mr. Hải Lê

Email: hailt@appota.com

Hotline: +84 975 730 600