EAST ZONE

MARKETING RECAP
OCTOBER 2021
EAST ZONE MARKETING RECAP | OCTOBER

EAST ZONE CITIES INFLUENCER EAST ZONE DIGITAL

DIGITALREACH ACTIVATED REACH IMPRESSION

481K 1 2.3 M 12 M
E-COMM | AMAZON BRAND STORE
E-COMM: AMAZON BRAND STORE

https://www.amazon.in/stores/page/EACA1F52-3756-4507-A890-4A132905A427

ROS is 3x higher than in October after we revised our bidding strategy. Facebook accounted for most of the
social traffic to our store and to some sales.
E-COMM: AMAZON SEARCH CAMPAIGN

4
GAMING INFLUENCER
NATIONAL: KEY GAMING INFLUENCER |SCOUT

LEVERAGING KEY GAMER SCOUT VIA HIS SOCIAL MEDIA ACOUNT, SCOUT IS THE FIRST INDIAN TO BE
FEATURED ON MONSTERGAMING
REACH – 550,000+
NATIONAL: KEY GAMING INFLUENCER |THUG

LEVERAGING KEY GAMING INFLUENCER THUG VIA HIS SOCIAL MEDIA ACOUNT
Reach ~350,000+
EAST: REGIONAL | GAMING INFLUENCER |SONIK GAMER

Leveraging Key Regional Gaming influencer and Streamer SONIK via is streamers on streaming apps Such as Booyah &
Youtube platforms .
REACH: 357K VIEWS
EAST: REGIONAL | GAMING INFLUENCER |PLG GAMER

Leveraging Key Regional Gaming influencer and Streamer PLG via is streamers on streaming apps Such as Booyah &
Youtube platforms .
REACH: 124K VIEWS
KEY INFLUENCER
INDIA: KEY INFLUENCER – HARDIK PANDYA

Leveraging key Hardik Pandya, his social media account and push the gaming promotion.
Reach – 2,712,816
Impressions- 3,052,202
INDIA: ULTRA KEY INFLUENCER – BANI J

Leveraging key influencer Bani J via social media

Reach – 171,964
Impressions- 193,185
DIGITAL RECAP
DIGITAL: - EAST ZONE DIGITAL REACH + IMPRESSION

S.No Region Reach Impressions

1 Assam 921,608 5,615,258

2 Bihar 876,552 4,123,964

3 Jharkhand 29,596 29,596

4 Manipur 1,772 1,772

5 Meghalaya 12,288 26,990

6 Mizoram 1,537 1,537

7 Nagaland 1,331 1,331

8 Odisha 544,773 2,769,325

9 Sikkim 468 468

10 Tripura 2,424 2,424

Total 2,392,349 12,572,665

DIGITAL: - EAST ZONE DIGITAL REACH + IMPRESSION

THE OBJECTIVE OF THIS CAMPAIGN IS TO INCREASE VIDEO VIEWS AND ENGAGEMENT. THE POSTS & STORIES LEAD
TO THE AMAZON PAGE + DRIVE PARTICIPATION FOR THE CURRENT NATIONAL PROMOTION
GAMING CAMPAIGN
DIGITAL: - EAST GAMING CAMPAIGN | REACH + IMPRESSION

Region Reach Impressions Frequency

Assam 901,129 5,591,244 6.2

Bihar 839,688 4,068,209 4.84

Meghalaya 12,288 25,797 2.1

Odisha 499,717 2,716,109 5.44

Total 2,252,822 12,401,359 5.5

DIGITAL: - EAST GAMING CAMPAIGN | CREATIVES + VIDEOS

Optimized creatives across digital channels, 6 sec bumpers & 30 seconds

Video view rates- 6 Sec (Highest)
Engagement rate – 30 Sec (Highest)
COMPETITION TRACKER
COMPETITION TRACKER: RED BULL ENERGY DRINK

• For the festive season, competition have created a landing page where a person can design his avatar basis on his preference, and
further share it on his social media.
• Dance your style street dancing competition – India finals – was held on 16 th October 2021.
• Celebrated 10 years of RB Campus Cricket on 19 th October 2021 by having their key cricket influencers shared their professional
journey that started off through RBcampus cricket (KL Rahul, Ruturaj Gaikwad, Shahrukh Khan & Shivam Dube).
ON-GOING
WB: NOVEMBER ONGOING | GAMING PROMO

• OBJECTIVE: TO CREATE EXCITEMENT AND PERSUADE

CONSUMERS TO PURCHASE MONSTER

• PROMO DATES: 15TH SEPTEMBER – 15TH NOVEMBER

• PROMO INFO: BUY ANY 350ML MONSTER CAN AND GET A

CHANCE TO WIN A ASUS ROG PHONE 5 & EXCITING
MONSTER GEAR

• CHANNEL: CLAW STORES, DIGITAL – FACEBOOK, IG, YT &

AMAZON

• PRIZES:
• GRAND PRIZE – 10 ASUS ROG PHONE 5
• 1ST PRIZE – 20 MONSTER ENERGY GAMING CHAIR
• 2ND PRIZE MONSTER ENERGY x BOAT AIRDOPES
(EVERYDAY x 60 DAYS)

• PROMO SUPPORT:
• TRADE POSM – POSTER & TENT CARDS
• SAMPLING – EXTENSIVE SAMPLING DURING PROMO
PERIOD
• INFLUENCER ENGAGEMENT ON SOCIAL MEDIA