TALLER SOBRE PREPOSICIONES Y

VOCABULARIO – EXHIBICIÓN
COMERCIAL

INGLES
◦ Taller sobre preposiciones y vocabulario – exhibición comercial

◦ CLAUDIA NATHALY PALACIO MORA

◦ Gestion de mercados
◦ Sena 2020
 POINT OF PURCHASE
◦ Collars: usually found on bottle necks.
◦ Dump bin: A display container, like a largue box, which contains goods for sale.
◦ Floor graphics: they are made of adhesive material and are pasted to floors.
◦ Gondola ends: it promotes your special offers and shows your products through better visibility.
◦ Impulse strip: it is positioned in product families , it works by associating display.
◦ Posters: A large printed notice, picture, or photograph, used to advertirse a product or service.
◦ Shelf talkers: printed card attached to a store she if.
◦ Standing sing: it combines metal with paper or card board.
◦ Translucent vinyl: large pieces of cardboard found in the upper linear displays of restaurants or shops.
◦ Wobbler: A very small, lightweight sing that hangs from a shelf or wire.
 planimetry

Visual merchandising
Store planing

Product
Floor space Traffic flow
placement

Loop or
Free
Grid layout recetrack
flowlayout
layout
Commercial exhibition
planimetro