COMERCIAL EXHIBITION AP07-EV04

BY
LINA MARCELA MORALES

TEACHER
ANGELA JULIETTE SILVA

NATIONAL LEARNING SERVICE SENA

FINANCIAL SERVICES CENTER TECHNOLOGY IN MARKET MANAGEMENT
BOGOTA, JUN 2021
 1. VOCABULARY

 FLOOR GRAPHIC STICKER: pegatina, gráfico de piso

 COLLAR NECK: collares que van en el cuello de la botella

 MOBILE HANGER: gancho móbil

 GONDOLA END: final de la góndola

 IMPULSE STRIP: tirilla o ristra

 SHELF TALKERS: habladores de estantes

 POSTER: afiche

 P.O.P: material

 STANDIGN SIGN: señal de pie

 WOBBLER: colgante tambaleante

 TRASLUCENT VINYL: vinilo traslúcido

2. CONCEPTUAL MAP
 PLANIMETRY

Planogram is the graphic design that determines the position of a product in the gondola, in the POS, on the
shelf, linear or display, according to its assortment or management by category. It is the way of transmitting
the distribution of the assortment to whoever makes the replacement in the store.

WHAT IS TAKEN INTO

WHY IS THE
CONSIDERATION WHEN CREATING
PLANOGRAM
A PLANOGRAM?
IMPORTANT?

The creation of a planogram with a high conversion rate in

The planogram facilitates the completion of the
the gondola invariably goes through phases of much study
purchase as a result of the proper organization of
and negotiation. The gondola space is in the hands of the
the products, and incidentally, increases the level of
retailer and, for him, the important thing is to ensure a
customer satisfaction, in addition to improving the
good flow in the store
visual appeal of the shelves and facilitating the
replacement of products. It also helps determine the
sales potential of each exhibitor space

Convenience visibility Encourag Positive

and agility for ement to image of
the consumer purchase the brand

3. PREPOSITIONS
 4.

• The mannequin is in front of the clients

• The jean jackets are next to the mannequin

• The shirts are under the mannequin

• The shoes are on top of the mannequin

• Jeans are next to the mannequin and under drill jackets

5. BIBLIOGRAPHIC REFERENCES

https://clubdeltrade.com/blog/que-es-planograma/
https://i.pinimg.com/474x/87/3d/71/873d71dc18d49b7c77b43adfbcfec47f.jpg