AP07-EV04- "TALLER SOBRE PREPOSICIONES Y VOCABULARIO -

EXHIBICIÓN COMERCIAL"

SERVICIO NACIONAL DE APRENDIZAJE - SENA

REGIONAL DISTRITO CAPITAL – CENTRO DE FORMACION TALENTO
HUMANO EN SALUD
GESTIÓN DE MERCADOS

YULY FERNANDA CORTES CALEÑO

2022
1 En el documento "Commercial Exhibition" identifique la lista de tipos de
material POP (Point of Purchase) “punto de compra”. Organícelos
alfabéticamente y escriba su correspondiente significado en español.

LISTA

INGLES ESPAÑOL
WIRE ALAMBRE
WARNING AVISO
BOTTLES BOTELLAS
ALCOHOLIC BEVERAGES BEBIDAS ALCOHOLICAS
DISPLAY CONTAINER CONTENEDOR DE EXHIBICION
DANGLER DANGLER
SHELF ESTANTE
PHOTOGRAPHY FOTOGRAFIA
FLOOR GRAPH GRAFICO DE PISO
IMAGE IMAGEN
BRAND MARCA
METAL SHOP WALLS PAREDES DE TIENDA METAL
PAPER PAPEL
DOORS PUERTA
PINGLE PINGLE
RESTAURANT RESTAURANTE
WINDOW VENTANA
 2 Descargue el archivo “Planimetry” y léalo cuidadosamente. Elabore un
mapa conceptual sobre la lectura y agréguelo en el archivo.

PLANIMETRY

QUE ES
The target of planimetry is
to create an effective
Planimetry is a
display to catch the
measuring
costumer’s attention
instrument of plane
and also a way to protect surfaces used for
the stock from further PLANOGRAMS planning physical
damage caused by
areas because 3D
constant movement.
Planograms are diagrams of spaces can be
fixtures and products that represented
illustrate in 2D maps.
Visual merchandising where retail products should be
displayed (usually on a store
shelf) in order to maximize
customer purchases, shelf space,
Research studies have shown
and
that shoppers make up to
profit margins. A planogram
80% of the
defines products location and
purchase decision right in the their
store. One of the most quantity. It is a schematic plan
important reasons is that that shows how and where
products should be located
consumers have a vague idea
specifically on each shelf
of what they want to buy
(Merchandise
before ingoing to a store. Inc., 2013).

Visual Merchandisers can help economies by

avoiding costly mistaken,
since an expert can guide to retailers and
save time and money. This
guide includes how to make the total area
functional. It determines
POP material and the best way to innovate.
In other words, Visual Merchandise is the art
and science of applying
effective design ideas in order to increase
store traffic and volume of
sales (Bhalla & S., 2010).
 STORE PLANNING

Distribution of products on shelves must be

made in accordance with

GRID LAYOUT the necessities and the stores’ objectives.

EJEMPLO
This organization is common in
supermarkets and pharmaceutical
retailers. It consists in a linear For example, when some
system of shelving where fixtures products are in sale or to be
can liquidated, the store distribution
be arranged vertically or changes and the exhibition area
horizontally for creating aisles for
through the this products is expanded.
store.
Disadvantages:
 The linear pattern is repetitive and creates a
monotonous environment.

Advantages:
 It permits better visibility of
merchandise
 Customer movements can be
tracked with precision and
traffic control can be more
effective.

FREE FLOW-
LAYOUT

Free Flow-layouts are very flexible; they create an informal

and friendly environment. Their purpose is to differentiate
merchandise items, product categories and departments.
This is used in specialty stores.
4 Realice el ejercicio dispuesto en el documento “Vocabulary”, sobre
completar un párrafo con preposiciones. Al terminar, tome una captura de
pantalla y agréguela al archivo