AP07-EV04- "WORKSHOP ON PREPOSITIONS AND VOCABULARY -

COMMERCIAL EXHIBITION ".

PRESENTED BY: Ricardo Andres Calderon

MARKET MANAGEMENT TECHNOLOGY

 TALLER SOBRE PREPOSICIONES Y VOCABULARIO- EXHIBICION
COMERCIAL

1. IN THE LEARNING OBJECT, IDENTIFY THE LIST OF POP

MATERIAL TYPES (POINT OF PURCHASE) "POINT OF
PURCHASE". ORGANIZE THEM ALPHABETICALLY AND WRITE
THEIR CORRESPONDING MEANING IN SPANISH.

 COLLARS: USUALLY FOUND ON BOTTLE NECKS

Collares: Generalmente se encuentran en los cuellos de botella.

 DUMP BIN: A DISPLAY CONTAINER, LIKE A LARGE BOX, WHICH

CONTAINS GOODS FOR SALE.

Contenedor de volcado: Un contenedor de visualización, como una caja

grande, que contiene bienes para la venta.

 FLOOR GRAPHICS: THEY ARE MADE OF ADHESIVE MATERIAL AND

ARE PASTED TO FLOORS.

Gráficos de piso: están hechos de material adhesivo y se pegan a los

pisos.

 GONDOLA ENDS: IT PROMOTES YOUR SPECIAL OFFERS AND

SHOWS YOUR PRODUCTS THROUGH BETTER VISIBILITY.

La góndola termina: Promueve tus ofertas especiales y muestra tus

productos a través de una mejor visibilidad.

 IMPULSE STRIP: IT IS POSITIONED IN PRODUCT FAMILIES. IT

WORKS BY ASSOCIATING DISPLAY PRODUCTS.

Tira de impulso: Se coloca en familias de productos. Funciona al asociar

productos de visualización.

 POSTERS: A LARGE PRINTED NOTICE, PICTURE, OR

PHOTOGRAPH, USED TO ADVERTISE A PRODUCT OR SERVICE.
 Carteles: Un gran aviso impreso, fotografía o fotografía, que se utiliza
para publicitar un producto o servicio.

 SHELF TALKERS: PRINTED CARD ATTACHED TO A STORE SHELF.

Habladores de estante: Tarjeta impresa unida a un estante de la tienda.

 STANDING SING: IT COMBINES METAL WITH PAPER OR

CARDBOARD.

Señal de pie: Combina metal con papel o cartón.

 TRANSLUCENT VINYL: LARGE PIECES OF CARDBOARD FOUND IN

THE UPPER LINEAR DISPLAYS OF RESTAURANTS OR SHOPS

Vinilo translúcido: Grandes trozos de cartón que se encuentran en las

pantallas lineales superiores de restaurantes o tiendas.

 WOBBLER: A VERY SMALL, LIGHTWEIGHT SIGN THAT HANGS

FROM A SHELF OR WIRE.

Wobbler: Un letrero muy pequeño y liviano que cuelga de un estante o

cable.
 2. CREATE A CONCEPTUAL MAP ABOUT THE READING PLANIMETRY.

PLANIMETRY

Is a measuring instrument of plane

surfaces used for planning
physical areas because 3D spaces
can be represented in 2D maps.

Planogram Visual Merchandising Store Planning Grid Layout Loop or racetrack Layout

Distribution of products This organization is Is useful for discount or

Are diagrams of fixtures and
products that illustrate where
retail products should be
displayed (usually on a store
shelf.
A planogram defines
products location and
their quantity.
Is a tool to achieve sales, targets on shelves must be common in
made in accordance with supermarkets and departmental stores. They allow
and enhance merchandise on the
floor. Also, it is a mechanism to the necessities and the pharmaceutical shoppers to walk and explore
store’s objectives. retailers. It consists in
communicate with customers and merchandise as they follow a
influence their decisions to buy. a linear system of
It is important that the shelving where perimeter traffic aisle.
store’s layout and
general appearance
fixtures can
arranged vertically or
be Grid Layout
work together to attract horizontally for
customers and motivate creating aisles throughThis organization is common in
them to buy. the store.
supermarkets
Advantages and pharmaceutical Disadvantages

retailers. It consists
-This design facilitates in a -This
linear
This organization
impulse buying. is common in
layout is
system of shelving where fixturesand
costly to design,
supermarkets and pharmaceutical
construct
can
Thisbe
-The
arranged
organization
fashion
vertically or
maintain.
isis common in
retailers. It consists
merchandise
in a linear
horizontally
prominently for
supermarkets creating
displayed
and pharmaceuticalaisles
system of shelving
on these main aisles. where fixtures
Disadvantages
through the
retailers. It store. Advantages
consists in a linear
can be arranged vertically or
system of shelving
horizontally for creating where
The fixtures linear
 It aislespermits
Free Flow Layout can be arranged
through the store. pattern vertically or is
better visibility
horizontally for creating aisles and
repetitive
of
through the store. creates a
merchandise.
Are very flexible, they create an informal and monotonous
friendly environment. Their purpose is to  Design and
differentiate merchandise items, product environment.
cost are
categories and departments.
efficient

Advantages
Disadvantages
*It motivates shoppers to
*The space store has an
spend more time in the store
inefficient use.
and explore merchandise.
*Traffic flow is not smooth
*It generates sales and profits
and customers shopping
through impulse shopping.
patterns could be not
predictable.
3. PERFORM THE EXERCISE ARRANGED IN THE SECTION Disadvantages
"VOCABULARY" THAT IS WITHIN THE OBJECT OF LEARNING
"COMMERCIAL EXHIBITION" ON COMPLETING A PARAGRAPH*TheWITH space store has
an inefficient
PREPOSITIONS. WHEN FINISHED, TAKE A SCREENSHOT AND ADD IT use.
TO THE FILE. *Traffic flow is not
smooth and customers
shopping patterns could
be not predictable.