PROJECT ACTIVITY 7.

DESIGN THE PROMOTION PLAN, PREPOSITIONS AND VOCABULARY

WORKSHOP - TRADE SHOW, BOGOTA 2020

PROJECT ACTIVITY 7. PREPOSITIONS AND VOCABULARY WORKSHOP - TRADE SHOW, BOGOTA

2020

PRESENTED BY:
CRISTIAN ANDRES VANEGAS REY

PRESENTED TO:
DIANA MARCELA ALVARADO

NATIONAL LEARNING SERVICE SENA

MARKET MANAGEMENT PROGRAM, BOGOTA, 2020
2.

➢ Collars: Usually found on bottle necks

• collares: generalmente se encuentran en los cuellos de botella.

➢ Dump bin: A display container, like a large box, which contains goods for sale.

• contenedor de volcado: un contenedor de visualización, como una caja

grande, que contiene bienes para la venta.

➢ Floor graphics: They are made of adhesive material and are pasted to floors.

• gráficos de piso: están hechos de material adhesivo y se pegan a los pisos.

➢ Gondola ends: It promotes your special offers and shows your products through
better visibility.

• La góndola termina: promueve tus ofertas especiales y muestra tus

productos a través de una mejor visibilidad.

➢ Impulse strip: It is positioned in product families. It works by associating display

products.

• tira de impulso: se coloca en familias de productos. Funciona al asociar

productos de visualización.

➢ Posters: A large printed notice, picture, or photograph, used to advertise a

product or service.

• carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para

publicitar un producto o servicio.

➢ Shelf talkers: printed card attached to a store shelf.

• habladores de estante: tarjeta impresa unida a un estante de la tienda.

➢ Standing sing: It combines metal with paper or cardboard.

• Señal de pie: combina metal con papel o cartón.

➢ Translucent vinyl: large pieces of cardboard found in the upper linear displays of
restaurants or shops
 • vinilo translúcido: grandes trozos de cartón que se encuentran en las
pantallas lineales superiores de restaurantes o tiendas.

➢ Wobbler: A very small, lightweight sign that hangs from a shelf or wire.

• wobbler: un letrero muy pequeño y liviano que cuelga de un estante o

cable.
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PLANOGRAM
Are diagrams of fixtures
and products that
illustrate where retail
products should be
displayed (usually on a
store shelf.
A planogram defines
products location and
their quantity.
LOOP OR RACETRACK
LAYOUT
Is useful for discount or
departmental stores. They
allow shoppers to walk
and explore merchandise
as they follow a perimeter
traffic aisle.
-This layout is costly to
DISADVANTAGES design, construct and
PLANIMETRY GRID LAYOUT
This organization is common
Is a measuring instrument of plane
in supermarkets and
surfaces used for planning physical areas
pharmaceutical retailers. It
because 3D spaces can be represented in
consists in a linear system of
2D maps.
shelving where fixtures can be
arranged vertically or
FREE FLOW LAYOUT VISUAL MERCHANDISING STORE PLANNING
horizontally for creating aisles
through the store.
Distribution of
Are very flexible, they Is a tool to achieve sales,
products on
create an informal and targets and enhance ADVANTAGES DISADVANTAGES
shelves must be
friendly environment. merchandise on the
made in
Their purpose is to floor. Also, it is a
accordance with • It permits
differentiate mechanism to The linear pattern is
the necessities and better visibility
merchandise items, communicate with repetitive and
the store’s of
product categories and customers and influence creates a
objectives. It is merchandise.
departments. their decisions to buy. monotonous
important that the
environment.
store’s layout and • Design and
general cost are
appearance work efficient
together to attract
ADVANTAGES customers and It motivates shoppers to spend more
motivate them to time in the store and explore
-This design facilitates impulse buying. buy. merchandise.
-The fashion merchandise is prominently It generates sales and profits
ADVANTAGES
displayed on these main aisles. through impulse shopping.
The space store has an inefficient use.
DISADVANTAGES
Traffic flow is not smooth and customers shopping
maintain.
patterns could be not predictable.
5.
6.
COFFEE SHOP

COMMERCIAL AND ADMINISTRATIVE

BATHROOMS CUSTOMER SERVICE AREA

MANAGEMENT
TECHNICAL
SUPPORT

COMMERCIAL
ROOM
RECEPTION
BOARDROOM

ENTRANCE
/EXIT

SECURITY