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INGRID LIZETH GONZALEZ FORERO

PLANIMETRY

WHAT IS PLANIMETRY?
Planimetry is a measuring instrument of plane surfaces used for
planning physical areas because 3D spaces can be represented
in 2D maps.

HOW DO THESE ASPECTS


WORK?
Visual Merchandise uses season
based displays to introduce new
arrivals to customers, thus
increasing conversions through a
planned and systematic
VISUAL MERCHANDISE.
approach by displaying stock
is a tool to achieve sales, targets and enhance available. Additionally, it educates
merchandise on the floor. Also, it is a mechanism to customers about product or
services in an effective and creative
communicate with customers and influence their
way
decisions to buy.

STORE PLANNING Floor space Product Traffic flow


This item needs to placement This factor refers to
It is important that the store’s layout and consider allocating the customer’s
This variable refers
general appearance work the product in such a tracking through
to the commitment
together to attract customers and motivate way that it creates the store. To
with manufactures,
harmony between analyze if it has
them to buy. These aspects require promoting regarding sales
the image store and provided comfort,
figures for
the store images and supporting the store merchandising security and
individual product,
market position. So, in order to organize the purposes. enough space to
promotions and
move comfortably.
store, it is necessary to consider allocation floor seasonal
considerations.
space, product placement, and planning traffic
flow.

GRID LAYOUT
This organization is common in supermarkets and pharmaceutical
retailers. It consists in a linear system of shelving where fixtures can
be arranged vertically or horizontally for creating aisles through the
store.

LOOP OR RACETRACK
LAYOUT
Loop or racetrack layout is useful for discount or departmental
stores. They allow shoppers to walk and explore merchandise as
they follow a perimeter traffic aisle.

FREE FLOW-LAYOUT
Free Flow-layouts are very flexible; they create an informal and
friendly environment. Their purpose is to differentiate merchandise
items, product categories and departments. This is used in specialty
stores.

DESIGNERS MAY COMBINE THESE LAYOUTS FOR GETTING A BETTER FLEXIBILITY OR


IMPROVING TRAFFIC FLOW. ALSO, THESE COMBINATIONS COULD IMPROVE
PRODUCTIVITY, AESTHETICS, AND VISUAL EFFECTIVENESS

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