COVID 19

Protective Products
One Stop shop for all
PA MAP & OPPORTUNITY ZONE
PAIN POINTS OF THE CUSTOMER

• No Designs available for N95

category mask

• Difficult to breathe easily

• Bad heat transfer outside the

mask

• Non recyclable material

• Size mismatch for different face

sizes
 SHOPPER PERSONA

- Looking for a sturdy and safe mask

Do you know what helps you make your point clear? Lis like this:
- Similar capabilities of a N95 mask with enriched
designs
● Because they’re simple
● You can organize your ideas clearly
● And because
- Technically you’ll
strong neverthat
mask forget
canto buy
havemilk!
a good air
flow , heat management and can be used for high
And the most
intensity important
work sportthing: the audience won’t miss the point of
your presentation.

- Sustainable , environmental friendly

KEY ATTRACTORS
Various designs masks with same protection capability of N95 mask

Try and buy option for all luxury/premium category masks sold online

Option to Customize Masks as per User requirement – Material ,

Design , taglines

AR and VR feature available for customers to try out various designs

both in the store and online

Both brick and mortar and online availability – Multichannel

experience

CSR activity contribution collected from each mask purchase.

Promoting social causes and thereby increasing brand image.

COVID Packages

Learning Covid insurance knowledge

OUR STORE
HERO’s
Journey
 Attract
• Grab the attention of Millennials and Gen X
and offer an youthful spirit
• As a leader and role model in the world of
cricket and beyond, Ganguly exemplifies the
ethos of the BL Guard brand to prioritize the
protection of people and the planet
BL Guard
Masks

Generation of Viral demand: For the

• Brand Ambassador will endorse the
Brand on social media handles such
Engage ultimate
as Instagram and You tube Ads • Kiosk for try and buy with
• Typical marketing is not done but Sample stock DADA
rather in-store marketing with Signs • Customized Masks for better Protection
and logos about every Mask is engagement
displayed to built the curiosity of
consumers

BL Guard

Adopt
Heroic evangelist: • Tailor Made masks with
• Floating online survey to protection capability similar
understand how the Customer to N95
came to know about the BL • AR/VR feature for Real time
guard masks interaction with Masks

Moment of Truth
• Obtaining Feedback and rating
from Customer against the
purchase to validate the
moment of truth in their
previous steps of Journey
STORE LAYOUT