1

Welcome
to
our
Presentation
 Marketing
of
“TATA NANO”
NANO
in
Bangladesh

December 8, 2 2
 Md. Ashiqur Rahman
Faculty
CBA-College Of Business Administration
IUBAT-International University of
usiness Agriculture and Technology

December 8, 2021 3
 The Dream makers
Name ID Program
 Tahamina Rahman 10102010 BBA
 Minhaz Uddin 10102004 BBA

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  Introduction.
 Description about Tata Nano.
 Target Market.
 Why it is so cheap?
 Awards

December 8, 2021 5
Evening Stars
 “Dream-dream and dream, because dream gives
vision, vision gives thoughts and finally thoughts
lead to the action".
By India's former President Dr. A.P.J. Abdul Kalam

 Dreams also give you an idea to change yours and

other life.

December 8, 2021 Evening Stars 6

  Mr. Ratan Tata, Chairman of Tata group, who in the year
2003, dreamt of producing a safe, affordable Car for the
common man.
 Finally after the wait of five years, crossing all financial and
technological barriers, Mr. Ratan Tata kept his promise and
unveiled Tata 'Nano' on 10th January 2007
 Tata Nano, cool & smart, launched by Tata Motors is world's
cheapest Car with a price tag of $ 2500

December 8, 2021 Evening Stars 7

 I observed families
riding on two-wheeler
the father driving the
scooter, his young kid
Mr. Ratan Tata
standing in front of
him, his wife seated
behind him holding a
little baby. It led me to
wonder for such a car
which is safe &
affordable to any
middle class family.

December 8, 2021 Evening Stars 8

 The project has literally become India's claim-for-fame in the
international-media due to
Tata Motors' innovation in developing the car, as well as keeping it
low in price.

 Mr.Ratan Tata, Chairman of the Tata Group and Tata Motors,

who has described it as an eco-friendly "people's car".

December 8, 2021 Evening Stars 9

Nano has been greatly appreciated by many sources and the media
for its low-cost and
eco-friendly initiatives which include using compressed-air as fuel
and an electric-version.

Tata Group is expected to mass-manufacture the Nano in very

large quantities,
particularly the electric-version, and,
besides selling them in India, to also export them world-wide.

The Tata Nano is

a rear-engine,
four passenger

December 8, 2021 Evening Stars 10

• The Standard Variant of the Car has a dealer price of US
$2500 and is the cheapest car in the world. (Transport
costs and Value-Added Taxes exclusive)
• A four-door car that can seat four-five passengers.
• It conforms to all the emission standards as well as the
Offset and Side Crash norms followed internationally.
• It is also compliant with the Bharat 3 norm and the Euro
4 norm with respect to keeping pollution at bay.
• A 33-bhp car with a 624 cc engine.
• It will provide a mileage of 23 km/litre.
• The Nano Car will have two variants - a Standard and
two Deluxe (Air Conditioned) versions.
• There is no power steering in the car.
 Basic Tata Nano Std

 Deluxe Tata Nano CX

 Luxury Tata Nano LX

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Evening Stars
  It has a roomy
passenger compartment
with generous leg space
and head room.

It can comfortably

seat four persons.

Four doors.

December 8, 2021 Evening Stars 13

 Length 3.1 metres
Width 1.5 metres
Height 1.6 meters
Engine All-aluminium, Rear Mounted, Rear Wheel Drive
Capacity 623 cc
Power 33 PS
Fuel Injection Multi Point Fuel Injection (MPFI)
Fuel Type Petrol, Diesel Version will be later
Body Type Sheet Metal
Seating Capacity 04 (Four)
20-22 Kmpl (City drive)
Mileage 26 Kmpl (Highways)
Top Speed 75 K.M
Emission Norms Euro-IV, Bharat Stage-III compliant
Safety Norms Frontal Crash Tested
Versions One Standard and Two Deluxe

December 8, 2021 Evening Stars 14

 A variomatic gear system.
 An automatic gear
transmission.

 This helps to improve the

efficiency & mileage by
magnifying the torque output.

December 8, 2021 Evening Stars 15

  A rear-wheel drive,
 All-aluminum,
 Two-cylinder, 623 cc,
33 PS.
 Multi point fuel
injection petrol engine.
 A two-cylinder
gasoline engine.

December 8, 2021 Evening Stars 16

  Light weighing steel.
 A cheap alternative with out
compromising on safety and
performance.

December 8, 2021 Evening Stars 17

 A strong passenger compartment.
Tubeless tyres further enhance safety.
Passes crash tests and Side impact test.
It has 2 A-pillars on one side to better meet safety norms.
No airbags as airbags are still not a required feature in Bangladesh.
Safety features such as crumple zones, intrusion-resistant doors,
seat belts, strong seats and anchorages.

Evening Stars
December 8, 2021 18
  Target market: Middle Class people of
Bangladesh

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December 8, 2021 Evening Stars 20
Group Monthly Income Yearly Income

Upper middle 38,000-40,000 TK 4,56,000-4,80,000 TK

Middle middle 34,000-37,000 TK 3,08,000-4,44,000 TK

Lower middle 28,000-33,000 TK 3,36,000-3,96,000 TK

December 8, 2021 Evening Stars 21

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 The Tata Nano uses plastics and adhesives
rather than welding.
Using vertical-integration, or
Using inexpensive polymers or
Biodegradable plastics.
No power steering, no power windows,
No power bells and whistles.
December 8, 2021 Evening Stars 24
 Tata Nano won the Indian Car of the Year 2010
award at Business Standard Motoring Awards 2010.
Tata Nano won the 'car of the year' of
Bloomberg UTV-Autocar awards.
Tata Nano won the first place in 2010
Edison Awards under transportation category.

December 8, 2021 Evening Stars 25

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