COLGATE

Contemporary marketing
By: KIRAN LIAQUAT -
MBA191006
Tuba Akhtar – MBA 191003
INTRODUCTION
Colgate is a worldwide forerunner in oral products.
Colgate Palmolive received a gigantic customer trust
and has gotten a few honors and awards for being
the most confided in brand. Caring is the one of the
basic beliefs on which the organization works.
Colgate Palmolive is dedicated not only to its
customers, employees, and shareholders, but also
to environmental protection and community
enhancement. Customers have remained loyal to
the company over the years as a result of the
company’s ongoing introduction of new innovative
products to the market.
YOUNG’S FOOD PRODUCTS
LIST:
Spreads:
1. Mayonnaise
2. Chicken spread
3. Chocolate spread
4. Mayo garlic
5. Honey
Condiments:
Pickles, Tomato ketchup, soya sauce, white vinegar
PRODUCT STRATEGY:
Colgate deals in various oral products
such as toothpastes, toothbrushes,
toothpowders and mouthwashes. It
likewise gives forte items that targets
tackling different oral issues of
customers like relief from intense
gums or teeth pains. The primary
elements of the toothpastes are
fluoride and calcium that aides in
scouring the plaque, eliminating food
stains and making teeth more strong.
DISTRIBUTION STRATEGY:
The distribution channel of Colgate
Palmolive is generally spread and reaches to
even distant corners of the country. Its oral
consideration items are not just present in
general stores and hyper business sectors
but on the other hand are accessible in little
retailer shops in a distant country area. One
of the reasons for its continued ranking as
one of the most trusted brands is the
widespread availability of its products.
PRICING STRATEGY:
Colgate provides its product for all of the
classes since they offer their products in
different sizes which can be affordable for each
and every class. But some of their products
have high prices too which can be justified too
because of an added ingredients that provides
different benefits to the consumers. They
provide complimentary toothbrushes with
toothpastes too so that their customers don’t go
for other brands like shield.
 PROMOTIONAL STRATEGY:
Colgate brand is publicized through different TVC,
boards and hoardings. Advertisements are done
through print media by different ads in papers and
magazines. Colgate Palmolive is likewise profiting by
web showcasing through Facebook and YouTube ads.
The brand Colgate positions it items as the one that
are suggested by dental specialists. Colgate do in
school activities too to promote its brand among
students and distribute samples to attract customers.
SWOT ANALYSIS:
STRENGTHS:
1. Colgate toothpaste is a well-known and widely used brand. The brand enabled
the company to compete with other businesses, resulting in it being one of the
top brands with outstanding advertising and brand awareness for items with
eminent customer loyalty.
2. Products: Colgate has a diverse product line that includes oral care, personal
care, surface cleaners, fabric care, and pet food.
3. Products distribution: Colgate ensures that it caters a large consumer base with
a powerful distribution channels in rural and industrial sectors, ensuring that the
product is delivered or accessible and available whenever customer asks for.
4. Colgate has a huge market share as it actively participates in acquisitions &
mergers to expand.
5. Its supply chain is also very strong thus making it an easy to aacces brand in far
flung areas as well.
WEAKNESSES:
1. The company is unable to overcome the
challenges posed by new entries into the category,
and as a result, it lost a small portion of the
specialized market. To overcome these issues,
Colgate must create an internal feedback system
that is driven by the sales persons present on site.
2. The brand must revise its pricing strategy, as more
and more oral hygiene products are evolving in
the current market with a better and lower pricing
of their products.
3. Colgate should lower its production cost so that it
could manage its product price.
THREATS:
1. It has tough competitors in market like
pepsodent and Sensodyne which are
highly recommended by dentist.

2. Prices of raw materials are increasing

day by day which can increase the
manufacturing cost of Colgate products.
OPPORTUNITIES:

1.By launching new products in the already

existing segments could boost up the sales
and will help to gain market share.
2.Growth drivers in evolving market potential
area shall be exercised, like working on rural
areas and semi-urban areas.
3.Colgate dates back to 200 years, thus it can
get a competitive advantage over the new
prevailing brands in the oral hygiene market.
 
CONCLUSION:
Colgate is a worldwide forerunner in oral products. Colgate Palmolive received a
gigantic customer trust and has gotten a few honors and awards for being the most
confided in brand. The brand Colgate positions it items as the one that are
suggested by dental specialists.
To sustain in the market and grow, it needs to adapt new growth drivers and induce
new product development strategy. By launching new products in the already
existing segments could boost up the sales and will help to gain market share.
Colgate provides its product for all of the classes since they offer their products in
different sizes which can be affordable for each and every class. Colgate has a very
well defined customer support department which gives it an edge and thus
becoming a peoples brand.
 
THANK YOU