MID TERM EXAM

Please review the following chapters with slides are indicated as below:

Chapter 1: 12,33
Chapter 2: 4,11,14
Chapter 3: 22,23,24
Chapter 4: 6
Each group will present 10- 15 minute to complete the assignment
Please note: Mark deduction will be taken for any annoyance group after completed the assignment.
1st remind: deducted – 2 | 2nd remind deducted 3 | 3rd remind deducted 5

Assignment:

Work in group and follow the instruction to complete this assignment, each group produce 5 slides to answer 5
questions as listed.
1. Describe the service Characteristics of Hospitality and Tourism Marketing
2. Service marketing also requires both internal marketing and interactive marketing, explain the triangle in slide
33
3. What is the Stakeholders:? Analytical tools, such as the Boston Consulting Group (BCG) model
4. Figure 4-1 in slide 6, figure 4-3 in slide 24 of (Chapter 3) both are described in the Company’s
Microenvironment. Let's explain each of them in two figures
5. Share with your classmate 4P’s of Popeye chicken
Q2. What is the Stakeholders? Analytical tools, such as the Boston
Consulting Group (BCG) model
Stakeholders - The starting point for any business is to
define the stakeholders and their needs. Stakeholders
include customers, employees, suppliers, and the
communities where their businesses are located

Defining Marketing’s Role supports company strategic

planning with more detailed plans for specific marketing
opportunities The Boston Consulting Group (BCG) matrix