LANGUAGE

SENSITIVITY

Momina Shaista Yumna Momal Binish Aysha

Ayesha Kanwal Saleem Mangi Ameen Farooq
 INTRODUCTION

1) Language is 2) Expressions can

inappropriate if it be perceived as
is perceived sexist, biased,
offensive racist etc.
 GENERIC LANGUAGE
Problem #1 Problem #2

Reliance on Masculine Pronouns Reliance on the use of the generic

“man”
E.g. "When a student writes a paper,
he must proofread it carefully." E.g. Businessman, fireman,
chairman
Solution: Use plurals
Use both pronouns Solution: Use alternate terms
Business executive, fire fighter,
chairperson
NON-PARALLEL LANGUAGE
• The terms are changed due to certain characteristics like race,
gender, color, ethnicity, etc.

• Two forms of Non-Parallelism:

1. Marking
2. Unnecessary Association

• Steps taken to speak more appropriately

CAUSES OF INSENSITIVE
LANGUAGE

Knowledge
Beliefs Culture
systems
EFFECTS OF INSENSITIVE
LANGUAGE
• Personal damage: affects your identity, dignity, self-
esteem, self-respect, pride

• Social unrest:
fights, arguments, disputes.
chaos in the society.
context of the words also matters

• Language has repercussions: Different interpretations

than the intended meaning
Conclusion
THANKYOU!