T2

MEMBERS:
 ANGELDONIS AUCAPIÑA, BRUNO
 CASTAÑEDA ROMERO, JORGE
 MORALES MOLINA, CAROLINE
 OCAR ARANGO, FRANCESCA
CHAPTER II-III
 CHAPTER 2 – MARKET ANALYSIS
2.1 Evaluation of the International Market
2.1.1 Main world exporters of the selected product.
2.1.2 Main world importers of the selected product.
2.1.3 Target market selection matrix.
2.1.4 Market Access Barriers.
CHAPTER 3: Marketing Plan

3.1 Marketing Objectives.

3.2 Market Entry Strategy.
 3.3 Design of the strategic Marketing campaign (objectives, strategies,
activities, tasks and indicators to evaluate) such as the allocated budget.

OBJECTIVE STRATEGY ACTIVITY INDICATOR

To have a greater number of blueberry Product Strategy Our packaging and packing of Increased number of U.S. customers,
orders in the medium term. blueberries will meet the needs resulting in higher demand for the
of the U.S. market, having product.
presentations of 100 grams and
300 grams.
Reach our selected target audience Positioning Strategy We will try to price our product Increased acceptance of the product in
- Gender: Male and female. at a low price in order to make it retail outlets, increasing demand for
- Age Range: From 25 to 64 years old. accessible to all our customers. blueberries
- Geographic Location: Residents of the
United States.
- Social Class: Middle and upper middle
class.
Reach a larger number of customers each Promotion strategy Samples and coupons will be Increased number of followers on social
month-end. handed out, and contests and networks, increased number of
sweepstakes will be held for recommendations and positive comments
followers of the social networks. on our social networks.
Reach 100 000 thousand followers on Recruitment strategy Advertising on Facebook and Number of followers on Facebook and
Facebook, Instagram Instagram ads Instagram
Penetrate the market quickly and deeply to Pricing strategy  Increase the sales volume Maximize the company's profits.
attract customers. of our product in the
target market.
 To face the competition.
 To create loyalty with our
customers.
To place the product in as many stores as Intensive distribution The sale is made through multiple To have a greater number of supermarkets
possible in the U.S. market. strategy agents and allied stores in the U.S. market.
3.4 Instruments to use (survey and / or in-depth interview)