ORGANIZATIONAL

STRUCTURE & DESIGN

OF GOOGLE INC.
GROUP MEMBERS

 SYED FARHAN SP20-MSMG-0007

 SHAHZAD FA19-BBAP-0030

 ADNAN SP19-MBAG-0034

 QAISER FA18-MBAR-0021
What is organizational structure

“An organizational

structure outlines how certain

activities are directed to achieve

the goals of an organization”

The impact of org structure on firm’s
productivity

An organizational structure groups people together in some fashion that an

owner hopes will best promote productivity. In an ideal world, employees

will be able to communicate, share resources, coordinate activities and still

be efficient.
HOW TO SELECT SUITABLE ORG
STRUCTURE

When considering which organizational structure to adopt, an owner

should examine how each framework will impact productivity and why.

Perfection doesn’t exist, though, so a prudent owner must consider trade-

offs. For instance, workers in highly specialized jobs may be productive,

but innovation disappears.

Impact of structure over employees performance

Organization structure has an impact on the

employee performance; a poor organized

organization structure means that there will

be low productivity, less delegation of work,

no incentives provided and centralized

decisions.
Organic structure

An organic organizational structure is

characterized by an extremely flat
reporting structure within an
Organization.
Boundary less environment
More adaptive capacity
lateral , upward and downward
communication
 Mechanistic structure

A mechanistic structure, also known as a bureaucratic structure

, describes an organizational structure that is based on a formal,
centralized network. 
 DIFFERENCE B/W ORGANIC
& MECHANISTIC
STRUCTURAL CHARACTERISTICS Mechanistic Organic

HIGH LOW
Job Specialization
RIGID LOOSE
Departmentalization
MULTI LEVEL
Managerial Hierarchy FLAT

NARROW WIDE
Span of Control
CENTRALIZED
Decision Making Authority DECENTRALIZED

LONG SHORT
Chain of Command
ABOUT GOOGLE
• Google offers a wide range of interrelated internet-based products and
services

• Founded by Stanford University students Larry Page and Sergey Brin

in 1998.

• Google’s search product became a wholly owned subsidiary of a new

parent company, Alphabet

• Google business strategy is also based on the development of a closed

eco-system

• The company has more than 72,000 full-time employees worldwide.

GOOGLE VISION & MISSION

Vision
to provide access to the world’s information in one
click

Mission
to organize the world’s information and make it
ORGANIZATIONAL STRUCTURE

Google has a cross-

functional organizational
structure, which is technically
a matrix
corporate structure with a
considerable degree of
 CORE PRODUCTS
Core products
1. Google Search Engine
2. Google Chrome
3. Gmail
4. Android
5. YouTube
6. Google AdSense
7. Google Drive
8. Google Ads Google
9. Google Maps
10. Google Docs
MAJOR COMPETITORS

1. Facebook
2. Microsoft
3. Yahoo
4. Amazon
5. Yandex
6. Twitter
PROS IN GOOGLE’S STRUCTURE

PRODUCTIVITY
OPEN COMMUNICATION
SPECIALIZATION
CONS IN GOOGLE’S STRUCTURE

LACK OF GROWTH
COMPLEX LINE OF COMMAND
WORK RELATIONS
RECOMMENDATION

“Organizational Structures Need to Evolve”

The need to adopt change

and reform with time is a
necessity and no one can
escape the deterioration that
occurs due to a lack of
adaptability with time.
 REFRENCES
 "About Google Rebang Service". Archived from the original on September 25, 2010.
  "Google has a new plan to speed up the mobile web". The Verge. October 7, 2015. Archived from the
original on October 9, 2015. Retrieved October 11, 2015
 Google Mission Statement and Vision Statement In A Nutshell
Published by- Gennaro Cuofano Gennaro is the creator of FourWeekMBA which reached over a million
business students-Gennaro Cuofano- Gennaro is the creator of FourWeekMBA which reached over a
million business students- View all posts by Gennaro Cuofano -
https://fourweekmba.com/google-vision-statement-mission-
 Google's Mission Statement & Vision Statement: An Extensive Analysis Benzeer Tanha -
https://visionarybusinessperson.com/google-mission-statement/
 Google's Mission Statement and Vision Statement (an Analysis) Andrew Thompson -
http://panmore.com/google-vision-statement-mission-statement