According to current statistics there are more than 50 million

creators on YouTube. It seems like every third person is a

youtuber but how often you come across one that is more of
a presenter than a mere crowd entertainer. One who is
passionate about his work and uses this platform in a much
diverse way rather than an atm. The answer would be a few.
Marques Brownlee is one of these few Youtubers. He is the
face of YouTube channel MKBHD and the voice behind
Waveform podcast. MKBHD is one of the most popular
YouTube tech cannel with more than 10 million subscribers.
On paper videos are no more than Marques talking about
any new tech stitched with a little montage. So how this
simple video gains this much audience
Well Brownlee’s videos are way more than a review. They are
a tool to engage audience. Though these may be scripted by a
team of professional writers but the delivery of words is what
creates the magic. So what makes people watch a person in
casual attire sitting in front of camera starring directly in the
lens? The key points are presentation and audience
engagement.
To start, his videos are simple yet condense. Product
specifications are presented as figures while avoiding a
clutter. On top of that high quality product shots give viewer
a complete view of the subject being talked about. Everything
presented in video is linked to the product.
But anybody can read a script, so what is different in his case?
It is how that script is molded to engage audience, and this is
my second point, AUDIENCE ENGAGEMENT. If you watch his
videos you may feel that he is talking to you. Maintaining a
direct eye contact makes you feel that he cares about you and
ready to listen to you. If you don’t want to wait for his verdict
at the end, you can still predict what Brownlee opinion,
simply by his facial expressions. All the hand movements and
gestures are timed to complement his words. This all helps
him convey his message to audience the way he intends.
It is this skill of conveying his message that made Marques
Brownlee successful at a young age. His opinion is not biased
and truth is conveyed to audience no matter if product is
from a tech giant or a small startup. This is why his opinion is
respected among tech community and his early access to
review units is possible.
To wrap up, simplistic videos and a diverse delivery style is the
identity of MKBHD. So, if you watch his video now you will
realize that his videos are not product reviews but a whole
experience. That is only possible by how he delivers that video
script utilizing vital communication and audience engagement
skills learned over a decade.