Assignment on Strategic Management

Preliminary Points
• Form groups / Groups formed
• A topic of interest assigned
• An organization/company of interest selected
– Submit the title/topic of the assignment with the organization of
interest
• Prepare & write-up the assignment
• Submit the written report
You are advised to read this “Guideline” thoroughly & comprehend
the essence of the assignment
1
 Assignment on Strategic Management
Nature of Assignment
• Business case analysis provides you with the opportunity to learn by
doing. Therefore, real case analysis is an essential part of any business
management course. Accordingly, you have to know what business is
it the company that you want to study and in what industry it
operates.
• In a case analysis, articulation of the problem that is supposed to be
solved is critical. The problem identifies the area or areas where there
are issues that need to be addressed, such as inappropriate strategies,
inefficiencies, missed opportunities, unacceptable market
performance or unfavorable consumer response to a product or
service, etc.
• In general, the purpose of the case analysis is to let you apply the
concepts you have learned in Strategic Management by analyzing the
issues facing a particular company.
Refer pertinent books & journal articles on Strategic Management
2
 Assignment on Strategic Management
Topics of the Assignment
• Stakeholder Analysis

• Analysis of the Support Activities of the Value Chain and emerge

with Partial SWOT based on the analysis

• Analysis of the Primary Activities of the Value Chain and emerge

with Partial SWOT based on the analysis

• Analysis of the Macro Environment using PESTG and emerge with

Partial SWOT based on the analysis

• Analysis of the Micro Environment using Porter’s Five-Force Model

and emerge with Partial SWOT based on the analysis
3
 Assignment on Strategic Management
• Analysis of Business-level Strategy or Strategies

• Analysis of Corporate-level Strategy or Strategies:

– Integration Strategy

– Related Diversification

– Unrelated Diversification

– Horizontal Diversification

• Analysis of Strategy Implementation

• Analysis of Strategy Evaluation and Control

4
 Assignment on Strategic Management
The Write-up using Word Format

Instruction:
• Undertake the Assignment on a “Topic of Interest assigned to you by
identifying any relevant Organization”

• Attempt to critically review & analyze the Assignment

• Prepare a write-up appropriately using Standard English & edit for

language, grammar & spelling errors (in no more than 6 pages)

• You must use the font type & size as well as the format as instructed
in slide 7:
5
 Assignment on Strategic Management

• There must be clear evidence of secondary sources usage

– That is, inside-text reference (citation) & references (end

reference) using the Harvard System or APA Format

• Make use of appropriate analytical techniques, including tables,

figures/charts, etc. that will add value to your report

• Submit a written report after doing the Assignment

– Submission date: January 23, 2021 (Saturday, from 2 – 4 pm)

6
 Assignment on Strategic Management

Font Type, Size & Format

• Use “Times New Roman” font type;

• Use 16 font size & bold for the main heading

• Use 14 font size for the sub headings & bold

• Use 12 font size for the main text

• The space b/n lines in a paragraph must be one and half (1.5)

• The space b/n paragraphs must be single spaced (1)

• The margin in all sides must be one inch (1'')

(Pay due attention!!)

7
 Guidelines to be Followed
1. Content & Structure of the Assignment:
Preliminary Pages:

• Cover Page (format is given)

• Table of Contents …

• List of Tables …

• List of Figures …

• Acronyms and/or Abbreviations …

• Definition of Terms (if any) …

• Executive Summary …
8
 Guidelines to be Followed
Introduction
• Clear & appropriate introduction including the historical growth &
development of the company over time (in not more than one
page)
Body of the Assignment (the main body)
• Main issues (well addressed & discussed)
• Analyze & state the issues related to the topic of interest
argumentatively & clearly
Conclusion
• Summarize the whole assignment briefly (its appropriateness)
9
 Guidelines to be Followed
References

• List all sources consulted & cited inside the text

2. Deliverables of the Assignment:

• Submission of a soft copy using word format

• Submission of a hard copy using word format

10
 Guidelines to be Followed
3. Evaluation:

• Organization (the appearance of the cover page & preliminary

pages)

• The appropriateness of the executive summary

• Topic coverage (the competence demonstrated in identifying &

analyzing the topic of interest)

• Idea clarity & flow of ideas (idea coherence)

• The appropriateness of the conclusion

• The creativity of using of tables, charts, figures/diagrams, etc.

11
 Guidelines to be Followed

• The appropriate use of secondary sources of data

• The appropriateness of inside-text citation

• Appropriateness of end reference (referencing)

• Mechanical soundness:

– Formatting / Layout (formats, margins, spacing)

– Font type & size

– Correctness of language, grammar, spelling & punctuations

12
 Assignment on Strategic Management
A Final Note
A paragraph must consist of at least three (3) sentences

There must be idea coherence within a paragraph & between

paragraphes

Be argumentative instead of simply cut & paste (i.e., relating with

real-life situations)

Each group has to undertake the assignment appropriately & submit

the report as per the guideline

Group leaders must make certain that the participation &

contribution of each group member
13