LAHORE GARRISON

UNIVERSITY
PRESENTATION

GROUP MEMBERS:
MARIA SANAM 009
AYESHA GULL 024
KHANSA ZAFAR 029
ASMA AFZAL 035
TEHSEEN SEHAR 043
ITTEHAD CHEMICALS LIMITED
COMPANY VISION AND MISSION

ICL Vision:
An “Ittehad” of Pakistan’s best talent &
technology that serves as a catalyst to
deliver sustainable chemical products to its
customers thus optimizing returns for
investors.
 ICL Mission:

Create an environment to attract and

retain the best talent
Optimize cost and securitize energy
through latest technology
Serving the Customers to their
satisfaction levels
Ensuring that we are environment
friendly & zero injury company
CSR is our forte
 PRODUCT UNIQUENESS:

ICL is specialized in chemicals, developing and

expanding practices and large formulation.
A huge majority of industries, such as metals,
textile, paper, leather, sugar, plastics, rubber,
ceramics, glass, soap, fertilizers, beverages, edible
oil, pharmaceutical, and a host of others, are all
heavily dependent on chemicals.
 All over the world the chemical industry is a
major contributor to the national economy,
playing both a direct and indirect role.
Continue…
Ittehad Chemicals Limited (ICL) is the
pioneer and one of the largest
manufacturers of industrial chemicals in
Pakistan.

ICL has strategically diversified its

product portfolio in order to cater for the
demand of the market.
 MAJOR PRODUCTS:
BASIC CHEMICALS:
Caustic Soda
Sodium Hypochlorite
Liquid Chlorine
Hydrochloric Acid
Zinc Sulphate
Calcium Chloride
Linear Alkyl Benzene Sulphonic Acid
(LABSA)
Sodium Lauryl Ether Sulfate (SLES)
 ICL CHALLENGES
GAPS:
 The export channel has also been utilized; however, the
extent of the same has remained limited on account of
higher freight cost as well as storage and handling
constraints associated with certain chemicals.
 Electricity is a major cost component in the
manufacturing of caustic soda, which accounts for
almost 60% of overall cost of production. Presently, the
sector is being impacted by escalated power tariff and
charging of higher RLNG price which is further
inflated due to Pak Rupee devaluation and increase in
oil prices.
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 Nonetheless, ICL’s transformation of its

entire production technology to the power
efficient Ion Exchange Membrane (IEM)
plants has enabled it to reduce the impact
of the same to a certain extent.
COMPETITORS:

Sitara chemical industries limited

Engro Polymer & Chemicals:

BEST PRACTICES OF ICL:
 Policies:

Policies of ICL are given below:

 Review the integrated management system for its
effectiveness and continual improvement through
the internal adults.
 Attend the customer’s complaints on priority with
maximum emphasis on customer care and
satisfaction.
 Minimizing the risks associated with hazardous
chemicals through proper safety arrangements.
 Continue…..
Appropriate communication on safety and
environmental matter, as well as appropriate
information and training of employees.
Establish and review the objectives and targets
in all areas of our activities and defined
intervals.
Continually seek opportunities to improve our
environmental aspects and undertake effective
measures to prevent pollution. Keep the
environment of factory/ work area and our
surrounding neat and clean in all respects.
Continue…..
Ensure that the integrated management
system, policy is implemented,
communicated to all concerned persons
working for and behalf of the organization
and is also available to the public.
 SWOT Analysis of ICL:

1. Strengths:
 ICL is one of the best National Level Company in Pakistan
and also the king of chemicals manufacturing industry.
 ICL has 649 total employees across all of its location and
generates $55.11 Million in sales (USD).
 It has a large product length as compared to its competitors
in Pakistan as well as in Asia.
 It uses modern technology to manufacture chemicals.
 It has two chemical plants in Lahore one is manufacturing
chemicals and second is manufacturing products from these
chemicals.
 It also has its own carriage container to distribute the
chemicals in all over the Pakistan.
 2. Weaknesses:
Company has its own energy source but it is not
enough for the company to maintain its power in
this period as there is lack of electricity in Pakistan.
The company has a labor union that consists of
many top level supervisors to deal the problems of
the workers in the company but this union is very
harmful for the company that many times it
happens the union leader black mail the top
management with the power of workers as strike
and etc.
 3. Opportunities:

There are no big competitors of Ittehad

Chemicals Limited in the market except Sitara
Chemicals Pvt. Limited.
But Sitara Chemicals does not have a large
product length and line that it can compete the
Ittehad Chemicals Ltd.
It is the big opportunity for ICL that it has
competitive edge over its competitor.
 4. Threats:

In this modern period Ittehad chemicals

Limited also facing many problems:
Discontinuation of system gas
Higher Markup Rates due to increase in
inflation
Increase in crude oil prices
Decrease in PM Relief (Power Sector)
for industry
 HOW THEY BECOME SUCCESS?

Which Strategy they have adopted?

Ittehad Chemicals is a competing company.
It is going towards progress but also facing
many issues. They have no short term plans,
they only deal with big plants and therefore
they don’t lease it or don’t opt for any other
option. They only predicting demand and
forecasting they determine their capacity
requirements.
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Market Trends:
Earnings Trend: ICL's earnings have
grown by 11.4% per year over the past 5
years. ICL earnings growth over the past
year (432.2%) exceeded the Chemicals
industry 59.4%.
 RECOMMENDATIONS:
Market needs more and rapid production of
products and tips, so we recommended ICL
to make their new plant for rapid
production.
If they give space to their employees and
gives high preference to their customers
need, make order according to the demand,
they will definitely reach towards great
success and have a good market place.
THANKS FOR LISTENING