MARKETING

Mayra A. Arranguez MAVED Summer 2018

DEFINITION OF
MARKETING
 MARKETING
The activities that are involved
in making people aware of
company’s products, making
sure that the products are
available to be bought, etc.
(Merriam Webster Dictionary)
 MARKETING
A social and managerial process
by which individuals and groups
obtain what they need and
want through creating and
exchanging products and values
with others.
IMPORTANCE OF
MARKETING
 CUSTOM
ER
BRA SATISFAC
ND TION COMPETI
TIVE

ADVANT
LOY AGE
ALTY
OPTIMU IMPORT
M USE ANCE OF CORPO
OF MARKET RATE
RESOU ING IMAGE
RCES

ORGANIZA
TIONAL
EXPANS
ION OF
OBJECTIV BUSINE
ES SS
EFFICIE
NCY
MARKETING
FUNCTIONS
 PRODUC
T AND
SERVICE
MARKET MANAG
ING EMENT
INFORM DISTRIBU
ATION TION
MANAG
EMENT
MARKE
TING
FUNCTI
FINANC ONS PROMO
ING TION

SELLI PRI
NG CE
MARKETING PLAN
AND FORMAT
MARKETING PLAN
• A written document that
acts as a guidebook of
marketing activities for
the marketing manager.
 ELEMENTS OF
MARKETING PLAN
I. OVERALL
MARKETING
STRATEGY
MARKETING STRATEGY
Is a section of your business
plan that outlines your overall
game plan for how you’ll find
and attract clients or
customers to your business.
II. MARKETING
MIX
 MARKETING MIX
Refers to the set of actions
or tactics that company
uses to promote its brand
or product in the market.
 PRODUCT

PHYSICAL
EVIDENCE PROCESS

7P’S
MARKETING
MIX
PRICE PEOPLE

PLACE PROMOTION
 III. SALES
MANAGEMENT
 SALES MANAGEMENT
Is a business discipline which
is focused on the practical
application of sales
techniques and the
management of the firm’s
sale operations.
 SALES SALES
SALES FORCE
PLANNING APPROACH
• GENTLE • SOFT SALE
PERSUASION • HARD SALE
• SOLUTION
SELLING
MARKETING PLAN BUDGET
PRODUCT LIFE
CYCLE
PRODUCT LIFE CYCLE
THANK YOU AND GOD BLESS 