UNDERSTANDING

MARKETING
UNSCHOOL
Behvarioual Theory of Management

 Complex Adaptive Systems

 How can we benefit from Management Mantras?
 Personal
 Professional
 Social
 The Marketing Myopia
Basic Marketing Strategies

 Market-oriented strategic planning

 Scope of Marketing
 What is marketing, marketed and who markets?
 Needs, wants and demands
 STP
 Paid, owned and Earned Media
 Value and Satisfaction
 New marketing realities
MARKETING BASICS

 The Marketplace and company’s orientation

 The 4Ps and 4As of Marketing
 Capturing Insights
 Customer Value and Loyalty
Developing Marketing Strategies and
Plans
 The Value Chain
 Core Competencies
 Central Role of Strategic Planning
 Vision, Mission, Values
 SWOT
Creating Long-Term Loyalty Relationships

 Customer Perceived Value

 Total Customer Satisfaction
 Attracting and retaining customers
 Loyalty
 CRM
THANK YOU