EOSS

EOSS - POS

Shelf talkers Shelf talkers Shelf talkers

Before/Now tags
Sleeves
 Planogram of Store during EOSS

Store display must have EOSS lines in the first half of the store as highlighted in orange
and NON EOSS display in second half of the store which is in white

ENTRANCE
 Window glass stickers
Stickers should be pasted on show window glass with equal distance between each.
Distance between 2 stickers should not be less then 3 inches and more 6 inches
First paste the Red sticker which mentions upto 40% off and the 2nd sticker will be of Logo.
 While pasting the glass stickers maintain equal distance from top and bottom
( stickers should be pasted in the centre of the glass as shown in the below picture)
 Ensure that the number of the red strip which mentions sale upto 40% off should be
more than the strip with the logo.

Which means that if on a glass we can paste 7 strips then 4 strips should be RED which
mentions sale upto 40% off and 3 strips with logo.
While pasting the sticker make sure that the Samsonite LOGO must come on the right
side corner when your facing the window (as shown in the below picture)
 Display must be discount wise
For eg : all 20% products together,
all 30% products together,
all 40% products together and
all 60% products together

Note Instore display must start with

the highest discount slab in the front
and moving towards lowest discount
Flat price products must be displayed together on the centre podium
 Place shelf talkers as per discount on the product.
Place sleeves on trolley or place it on the niche , rack or podium tops.

Sleeves
Shelf talkers

Sleeves
Shelf talkers
 Place shelf talkers as per discount on the product.
Place sleeves on trolley or place it on the niche , rack or podium tops.
 Business products
Display on the niche using shelf
Shelf talkers
talker and before now tags.

Shelf talkers

Shelf talkers

Before/Now tags

Shelf talkers

Before/Now tags

Shelf talkers
 Business products
Shelf talkers
Shelf talkers Display on the podium using shelf
Shelf talkers
talker , sleeves and before now tags.
Before/Now tags

Sleeves
Sleeves

Shelf talkers
Sleeves

Before/Now tags
 Backpack display

Before/Now tags Use 2 or 1 row depending on the stocks

for displaying discounted backpacks.
Use before now tags to convey
discount
 Area to display MRP styles marked in Green.
Footwear Display

Area to display discounted styles

marked in Orange.

The above marked means that you need to allocate more space to Discounted
styles and lesser space to regular lines.
Use Before/Now tags on footwear to highlight the discount
Drop down outside the Mall
Drop down inside the Mall