PRINCIPLES OF MARKETING

MARKETING ASSIGNMENT
GROUP # 02

• SIDRA FAROOQ
• MUHAMMAD ASAD ASHRAF
• AHMED RAZA
 OLPERS

A DV E R T IS IN G BU DG E T
COMPANY
ABOUT OLPERS
PROMOTIONAL CAMPAIGNS
OLPERS COMPANY HAD LAUNCHED NUMEROUS MARKETING CAMPAIGNS FOR THEIR PRODUCTS ACCORDING TO THE TRENDS GOING ON IN OUR
SOCIETY. FOLLOWING ARE SOME OF THE CAMPAIGNS WHICH ARE CURRENTLY ATTRACTING THE CUSTOMERS TOWARDS ITS PRODUCTS:-

• OLPERS “CELEBRATE HAPPY MORNINGS” CAMPAIGN

• “#FULLFILL HER DREAM” RAMZAN CAMPAIGN

• OLPERS “ BUY 1 TO SAVE 1 RAMZAN CAMPAIGN “

• OLPERS “ SAVE RS 20 “ RAMZAN CAMPAIGN

• HAVING “ CELEBRITIES “ TO SOCIALISE WITH CUSTOMERS IN MALLS

• BRAND ENDORSEMENT FROM DIFFERENT INFLUENCERS AND CELEBRITIES

• KIOSK IN SUPERSTORES LIKE IMTIAZ, LUCKYONE, AND DOLMEN MALL.

SOCIAL MEDIA ADVERTISING
SOCIAL DURATION CHARGES TOTAL POSTS POSTS AD
MEDIA PER CHARGES REACH DURATION
PLATFORM MONTH
S
FACEBOOK 3 MONTHS Rs. Rs. Unlimited 75,000 5 – 10
AND ( 1st 50,000 150,000 people seconds
INSTAGRA MARCH,
M 2021 –
31ST MAY,
2021)
YOUTUBE 1 MONTH Rs. Rs. Unlimited 10,000 5 – 10
(APRIL, 180,000 180,000 views seconds
2021)
 BILL BOARDS CAMPAIGN

AREA DURATION RENT CHARGES MARKETING CAMPAIGN

Main Ittehad Signal 1 MONTH ( MARCH) Rs. 1.5 M “CELEBRATE HAPPY
MORNINGS”
Main Shahrah-e-Faisal FTC 3 MONTHS ( MARCH-MAY) Rs 1.2 M “FULFILL HER DREAM”
RAMZAN CAMPAIGN
Infront of luckyone mall 2 MONTHS ( APRIL – MAY) Rs. 6M “BUY 1 TO GIVE 1 “
Main Johar Chowrangi 1 MONTH (APRIL) Rs. 700,000 “CELEBRATE HAPPY
MORNINGS”
Hassan Square/ Sabzi 1 MONTH (APRIL) Rs 1.6 M “ SAVE Rs.20 “
mandi road
Smchs 1 MONTH ( MARCH) Rs 2.4 M “OLPERS PANDAMART
CAMPAIGN”
Nazimabad Board office 1 MONTH (APRIL) Rs 1 M “BUY 1 TO GIVE 1”
NEWSPAPER ADVERTISING
Newspaper Page Sunday rates/week Total charges Duration
Dawn Front page 15,500 Rs. 93,000 6 weeks
Dawn Inserts 9,800 Rs 58,800 6 weeks
Jung Front page 8,700 Rs 52,200 6 weeks
Jung Inserts 4,600 Rs 27,600 6 weeks
ON WHEELS BILL BOARD
Area Duration Timings Quantity Rent per month Total rent
Main Shahrah-e- 3 months 10 hours per day 3 Rs 180,000 Rs. 1.7 M
Faisal, I.I
Chandigar Road,
National
Stadium road,
Bahudarabad,
Tariq Road, F.B
Area
POLE STREAMERS
Area Quantity Poles Duration Total charges
Gulshan-e-Iqbal 40 20 3 months Rs. 312,000
F.B Area 40 20 3 months Rs 312,000
Shaheed-e-millat 40 20 3 months Rs. 312,000
DHA 40 20 3 months Rs 960,000
Clifton 60 30 3 months Rs 1.5 M
THANK YOU !