MARWAR

Lifest
yle

MARWAR
lifestyle
 Company Summary
 “Marwar Lifestyle” - a start up company which provides
imitation/artificial jewellery specifically targeting the tourist
crowd who visit the state of Marwar, Rajasthan.

 Dealing in all types of imitations from the diversified culture

of the country.

 Creating market and promoting Rajasthani jewellery

 Atleast 1 professional in each store with a deep understanding

about the trends and connecting the right customer with the
right stuff.
 Mission & Vision
Mission:
Supplying excellent services and products through continuous
improvement by listening to our customers and constantly
trying to exceed their expectations.

Vision:
To become leading, innovative, creative and customer centric
company by 2020.
Place: Rajasthan
Cities: Jaipur, Udaipur, Jodhpur, Bikaner
No. Of stores:

City No. of Stores

Jaipur 4
Udaipur 3
Jodhpur 2
Bikaner 1

Size of the store: 3000 sq. feet

Company Ownership
The company would be registered as a partnership firm under the ‘Indian
Partnership Act’ with ownership under the hands of 3 women having an
equal interest
 SWOT Analysis
Strength
•Unique designs and construction methods.
•‡Strong relationships with suppliers and loyal
customers.
•‡The flexibility to provide custom pieces.
•‡A comprehensive distribution network from a
robust website and a network of jewellery.
•‡It is at the city centre. Its position is better than
competitors
Opportunity
•A growing junk jewellery market is unaware of
the brand.
•The injection of fresh, creative designs in a
somewhat stagnant in the industry.
Weakness
•A large portion of the target market has to still
made aware of our products.
•‡Limited time and budget to market the company
to the segmented target population.
•‡The struggle to constantly create new designs.
•‡The possible inability to meet demand due to
the small size of the company
Threat
•A decrease of availability of raw materials due to
demand from other industries.
•Artistic copycats that enter the market.
•A slowdown of the economy that will have a
reduction on individual's discretionary income.
 Sales Plan
Staff: 12 sales girls, a cashier and a store manager.
Assortment:
Silver & Art jewellery : Haar, Bajuband, Bala, Gajra, Maangtika, Chude,
Jhumke and Gokhru, Rakhdi, Nathni, Todi & Payal

Price range:: Rs. 50-25000

Procurement: Local artisans, Jewellery wholesalers (Mayur Arts, Kirvi,
SD fashions etc)
Major Sales season: Winters
Expected footfalls:
In season- 150-200 per day
Otherwise- 50-75 per day
Some types of Jewellery in store

Haar Chude Todi & Payal

Jhumke Gokhru Maangtika

Store Operations Process Model
Marwar
lifestyle

PlanBuyMoveSell
 Contd..
Planning the merchandise based on the Average sales of the Store
Plan
●

Managing inventory in the Store based on customer demand

●

Local Artisans
Buy
●

Jewellery Wholesalers (Mayur Arts, Kirvi, SD fashions etc)

●

Central Hub: Ajmer , catering to all the 4 cities

Move
●

One Distribution Centre in each city to cater to the stores in that city.
●

Sell
 Supply Chain & Logistics
Manufacturers and Suppliers- Delhi (Major) and Gujarat
 Hub n Spoke Model: It is the model which has a strong central hub with a series of
connecting spokes. The hub and spoke model is a system which makes
transportation much more efficient by greatly simplifying a network of routes.

• Central Hub: Ajmer

• Series of connecting spokes: Jaipur, Udaipur, Jodhpur and Bikaner
• One Distribution Centre in each city to cater to the stores in that city.
Central
Distibution
Centre
Hub

Ajmer

Jodhpur Bikaner
St
or
es

Udaipur Jaipur
 Start-up-Summary
 Legal – 5 lakhs
 Brochures – 2-3 lakhs
 Location and Rentals :
Jaipur:
Location Rentals Total rent
MI road Approx. Rs.460/ 3000*460 *12=
sq. Feet/ month 1,65,60,000
Jauhri bazaar Rs.385/sq. Feet/ 1,38,60,000
month
Malviya Nagar Rs.277/sq. Feet/ 99,72,000
(Near Gaurav month
Towers)
Inside Chokhi Rs. 108-154/sq. 47,16,000
Dhani Feet/ month
 Contd…
Udaipur:
Location Rentals Total rent
Near City palace Rs.123-154/sq. Feet/ 49,68,000
month
Chetak Circle Approx Rs. 95/sq. Feet/ 34,20,000
month
In the vicinity of Sahelio ki Rs. 61-92/sq. Feet/ month 27,36,000
Bari

Jodhpur:
Location Rentals Total rent

Near Umed Palace Approx Rs.154/sq. Feet / 55,44,000

month
Ansal Plaza (Mall) Rs. 77/sq. Feet/ month 27,72,000
 Bikaner:

Location Rentals Total rent

Kote Gate Rs. 77- 85/ sq. 29,16,000

Feet/month

 Information Technology - 5 lakhs

 Distribution centre – 2-2.5 lakhs per store
 Advertising – 1- 1.5 Crore
Total yearly rent – 6,24,96,000
 Market Analysis
Potential Growth 2011 2012 2013 2014 CAGR
Customers Rate

Foreign/Indian 14% 9120 10396 11852 15402 14%

tourist

Local youth 8% 9720 10497 11337 12244 6%

Weddings 5% 2625 2756 2894 3038 4%
Others 4% 1560 1622 1690 1770 3.6%
 Sales Forecast
SALES 2011 2012 2013 2014
Tourist 86,64000 98,76,200 1,12,59,400 1,46,31,900
Local youth 53,46,000 57,73,350 62,35,350 67,34,200
Weddings 3789000 41,34,000 43,41,000 45,57,000
Others 702000 7,29,900 7,60,500 7,96,500
TOTAL 2,23,89000 2,05,13,450 2,25,96,250 2,67,19,600

Average ticket size assumed for tourist is Rs.950

Average ticket size assumed for locals is Rs.550
 Average ticket size assumed for weddings is Rs.1500
 For others the ticket size assume is Rs.450

COST SHEET
Thank You
Presented By:
Devika Ghorpade
Prerna Dokwal
Pankaj Gupta
Rishika Jain
Swati Ladia
Mayank Nath
Charu Vyas