ANALYSIS OF CENTRAL

MARKETS AS SOCIAL
SPACE
(CASE STUDY-SOUTH DELHI)

PRESENTED BY:
AADYA
AGRAWAL
M.ARCH SEM-3
RECREATIONAL
ARCHITECTURE JMI
UNIVERSITY, N.DELHI-25
INTRODUCTION
Markets are place for social connections in urban settlement. They provide social institution
and structure to exchange goods and services simultaneously with exchange of thoughts
and ideas. Various group of people visit to and fro for different purposes to fulfill their daily
needs.

AIM:
To explore the potential of central markets for social and affective connections.

OBJECTIVES:

• To find out the components of recreation exist in central markets.

• To understand the spaces provided in markets mean for recreation.
• To check why markets are called social places and how?
• To check whether these are serving all age groups or not?
• To assess success of markets as place for social growth.

GUIDED BY- Ar. AYLA KHAN

ANALYSIS OF CENTRAL MARKETS AADYA AGRAWAL
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
NEED OF STUDY:

Markets are considered for social places where people meet, interact, and socialize together.
It is important to understand the activity pattern and how these markets become way of
recreation. Do they really mean for recreation or not?

DELIMITATION:

The scope of study included in this research is the study of non-hierarchical commercial
centers (central markets) situated in South Delhi. The south region is chosen because it
has good potential of user attraction to market places where blend of malls, district centre,
and traditional market is found.

GUIDED BY- Ar. AYLA KHAN

ANALYSIS OF CENTRAL MARKETS AADYA AGRAWAL
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
HYPOTHESIS
“PUBLIC MARKETS ARE VEHICLE FOR SOCIAL INTEGRATION &
GROWTH”

SOCIAL

MARKETS

ECONOMIC POLITICAL

GUIDED BY- Ar. AYLA KHAN

ANALYSIS OF CENTRAL MARKETS AADYA AGRAWAL
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
 SITE JUSTIFICATION
According to Delhi Master Plan, the zone of commercial areas is

CENTRAL BUSINESS Connaught Place,

DISTRICTS (INTERNATIONAL Chandni Chowk,
IMPORTANCE)
Sadar Bazar

COMMUNITY CENTRES New friends

(NEIGHBOURHOOD)
colony,
R.K.Puram

LOCAL Karol bagh

SHOPPING
CENTRE(LOCAL) Dwarka,
New friends
colony
CONVENIENT
SHOPPING CENTRE

In addition, some components of commercial use are also provided under mixed use, non-
hierarchical commercial centers, and informal sector and in the selected areas along the MRTS
corridor.
GUIDED BY- Ar. AYLA KHAN
ANALYSIS OF CENTRAL MARKETS AADYA AGRAWAL
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
The scope of study included in this research is the study of non-hierarchical commercial
centers (central markets) along the MRTS corridor situated in South Delhi. The south region
is chosen because it has good potential of user attraction to market places where blend of
malls, district centre, and traditional market is found.

For study purpose, central markets in South Delhi are taken which are Sarojini
nagar market, Lajpat nagar market.

M
M

SAROJINI M LAJPAT
MARKET MARKET
M

SOURCE: Author

GUIDED BY- Ar. AYLA KHAN

ANALYSIS OF CENTRAL MARKETS AADYA AGRAWAL
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
METHODOLOGY
For the research, the methodology adopted includes the questionnaire, surveys, personal
observation on the site, photographs.
• FINALIZE THE AREA FOR
Step 1
STUDY
• LITERATURE REVIEW
Step 2

• DATA COLLECTION -SECONDARY

Step 3
SOURCE
• SOCIAL MEASUREMENT THROUGH PARAMETERS
Step 4

• DATA ANALYSIS-
Step 5
QUESTIONNAIRE
• IDENTIFICATION OF PROBLEMS
Step 6

• INTERPRETATION/SOLUTIONS
Step 8

GUIDED BY- Ar. AYLA KHAN

ANALYSIS OF CENTRAL MARKETS AADYA AGRAWAL
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
 CASE STUDIES-
SAROJINI NAGAR MARKET
LAJPAT NAGAR MARKET

• PARAMETER-1: SPACE PLANNING

• PARAMETER-2: CIRCULATION
PATTERN
• PARAMETER-3: FACILITIES
• PARAMETER-4: SECURITY
• PARAMETER-5: USER PROFILE
• PARAMETER-6: ACTIVITY PATTERN
• PARAMETER-7: ISSUES/PROBLEMS

GUIDED BY- Ar. AYLA KHAN

ANALYSIS OF CENTRAL MARKETS AADYA AGRAWAL
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
LOCATION & SURROUNDINGS

•Market is encircled by well

developed area of South Delhi
like South
extension, Chanakyapuri, Lodhi
colony, Safdarjung
enclave, Greater Kailash, etc.

•Theses are easily approachable

1
by shopaholics through 2
Metro, DTC Buses, Private
vehicles etc.

•The markets are near to

Safdarjung airport also.

SOURCE: Author

ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN

AADYA AGRAWAL9
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
SAROJINI NAGAR MARKET SPACE PLANNING LAJPAT NAGAR MARKET

The market is
planned
linearly 1ST CROSS ROAD
and VEER SAVARKAR MARG
symmetrically BABU
MARKET
with space of CENTRAL MARKET
walking
corridors for
users.

D-AVENUE ROAD
Green park
G-AVENUE ROAD

space is
integrated to
provide
space for
sit, relax
and to
FEROZ GANDHI MARG
provide
light and •The market is planned linearly with space of
openness to walking corridors for users.
N
the market. •Green parks are used for sitting, relaxing and as children
3RD CROSS ROAD
area to play.

LEGEND LEGEND
MARKET MULTI LEVEL TOILET BLOCK
MARKET
SPACE PARKING TOILET N SPACE GREEN COMMERCIAL
RESIDENCE BLOCK SCHOOLS (showrooms etc.)
PARKS
GREEN PARKS
PARKING LOTS
PARKING LOTS
ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN
AADYA AGRAWAL10
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
 SAROJINI NAGAR MARKET CIRCULATION LAJPAT NAGAR MARKET

•The vehicular 1
movement is running
along the perimeter
of market area.

•The market space is

designed for
pedestrian
movement only. 2
•All directions are
two-way movement.
4
•Parking space is
provided adjoining to
the market area
which create •The market space is designed for N
congestion.
3 pedestrian movement only.
• Parking space is not LEGEND
LEGEND defined, people park their vehicle VEHICULAR

VEHICULAR wherever they the get space PEDESTRIAN

PEDESTRIAN along the road. PARKING SPACE

PARKING SPACE N

ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN

AADYA AGRAWAL11
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
SAROJINI NAGAR MARKET FACILITIES LAJPAT NAGAR MARKET
DRINKING
WATER FACILITY

PARKIN
G LOTS

EATIN
G
SHOPS

MONEY
EXCHANGER
MULTI LEVEL
PARKING
+ AIR
CONDITIONED ATM
CAFES, s
RESTAURANT
S GREEN PARK-
PUBLIC SEATING/CHILDRE
TOILET EATERIE PUBLIC
S TOILETS N PLAY AREA
BLOCKS

ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN

AADYA AGRAWAL
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
SAROJINI NAGAR MARKET MARKET PROFILE LAJPAT NAGAR MARKET

•There are shoe shops, utensil •This market has shops of

shops, garment shops, food clothes, shoes, accessories,
shops, toy shops, furniture Costume jewellery, general
shops and so on, to cater to stores, home
every need of an individual. decoration, crockery, etc.

•This market is famous among •The stuff/quality of material

young generation because of is good.
availability of trendy clothes
•This market serves all age and
and fashionable items at
reasonable price. income groups due to
availability of variety in items
•The market also provides at costly as well as affordable
a space to hawkers, street rates.
shops, vendors to sell their
•This market also provides
items.
a space to hawkers, street
SOURCE: Author
SOURCE: Author shops, vendors to sell their
items.
The market is a place where local community people (shopkeepers/hawkers/vendors) get engaged in
commercial activity to sell their products and earn some money. Commercial interaction happens
between seller and consumer.
ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN
AADYA AGRAWAL13
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
SAROJINI NAGAR MARKET SECURITY LAJPAT NAGAR MARKET

•The security is a major

issue in the non-
hierarchical central
markets, No security
system is available-
anyone can enter easily
with explosive materials
etc.

•No CCTv camera is

installed and no
security guards and
security checking.

•During festivals like

Diwali, Holi, Eid etc
Temporary Security posts
are created but no guard
available.

• Poor Security
management. SOURCE: Author

ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN

AADYA AGRAWAL14
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
SAROJINI NAGAR MARKET USER PROFILE LAJPAT NAGAR MARKET

•The customer of this market •This market serves all age

is mostly college students and group and all income group
middle class people as the people but percentage of
products are cheap and trendy. women is more as known for
selling the best collection of
•The space occupies a vibrant salwar suits and kurtis.
character with different types
of visitors, even the •FOREIGNERS also visit to
foreigner/tourists also visit to these markets due to
these markets due to great availability of variety of
bargaining available and products including the daily
variety of products. needs and antiques.

•Families also come for •Families also come for

shopping, spending some shopping, spending some time
time, but in less amount. along with their children.
USERS USERS

SOURCE: Author
26% STUDENTS 36% STUDENTS SOURCE: Author
46%
FOREIGNER FOREIGNER
14% 60% FAMILIES FAMILIES
18%

ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN

AADYA AGRAWAL15
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
 SAROJINI NAGAR MARKET Usage: morning (11 LAJPAT NAGAR MARKET
am)

During morning time, the users start visiting to the

market and they look for an overview of the
products sell by the market.
They are not concentrated at one point. Nearby
During morning time, the users start coming and surrounding is also retail space like showrooms etc.
distribution is sparse towards shops and stalls so high income groups visit to that space.
GUIDED BY- Ar. AYLA KHAN
ANALYSIS OF CENTRAL MARKETS AADYA AGRAWAL
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
SAROJINI NAGAR MARKET Usage: afternoon (2 LAJPAT NAGAR MARKET
pm)

During afternoon time, the users are mostly

found at eating points and the benches provided
During afternoon time, the users get concentrated along the green space. The seating availability in
towards eating points, atms and somewhat green this market attracts more users and serves all
space. age groups.
ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA
KHAN AADYA
AS SOCIAL SPACE…. AGRAWAL
M.ARCH SEM-3 (RECREATION
SAROJINI NAGAR MARKET Usage: evening (6 LAJPAT NAGAR MARKET
pm)

During evening time, the users are attracted to During evening time, the users are still attracted
eating points, distributed all over the market to eating points. Green space is used for
space and some start returning back because of resting, sitting and children play area. Due to
poor lighting & security system. security issue, mostly users start returning back.
ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN
AADYA AGRAWAL
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
SAROJINI NAGAR MARKET ACTIVITIES
•The activities happen repetitively in the
markets daily by different people.
• In Sarojini nagar market, the activities happen are
as:
1. Teenager/ Students- They love
eating, shopping, chatting with each other, taking
photographs, spending time together.
2. FOREIGNERS- They go markets for
shopping, eating, watching the Indian people and
their culture, taking photographs.
3. FAMILIES- Mothers spend time with
their children, chatting each other
, shopping, eating, refreshment from daily
routine
The market is also place for social interaction between seller and buyers, where customers bargain for
products they want to buy and thus it also creates a bond between them. There are commercial
activities happening with non-commercial activities.
ANALYSIS OF CENTRAL MARKETS
AS SOCIAL SPACE….
LAJPAT NAGAR MARKET
• In Lajpat nagar market, the activities happen are
as:
1. Teenager/ Students- They love
eating, shopping, chatting with each other, taking
photographs, spending time together.
2. FOREIGNERS- They go markets for
shopping, eating, watching the Indian people and
their culture, taking photographs.
3. FAMILIES- Mothers spend time with their
children, chatting each
other, shopping, eating, refreshment from daily
routine.
4. CHILDREN- Children play in green park with other
childrens/ family member where swings are also
installed for them. They enjoy outdoor activities
happening in the market.
GUIDED BY- Ar. AYLA KHAN
AADYA AGRAWAL19
M.ARCH SEM-3 (RECREATION
 USAGE PATTERN

WEEKLY MONTHL
Y

HIGH HIGH

MED MED

LOW LOW

SUN MON WED THU FRI SA JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV
TUES T DEC

The usage of space varies according to time of day and day of week. Weekends and any holiday have
good footfall. Yearly the festive months like March, July, November have large number of footfalls.

ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN

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AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
 ISSUES
•Encroachment by Hawkers, vendors on market
pavements which become a problem for users to
move in congested space- “NO SPACE TO
WALK”

•Parking problem- no proper parking

management as people waste most of their
time in parking the car.

•No proper seating space is available nor

maintained if any, so people feel uncomfortable
and tired when returning from market.

• During Festivals, the market space become

overcrowded.

•Unhygienic and not maintained/ cleaned

properly by market association.

•No proper lighting and signage are installed for

comfort of users.

SOURCE: Author

ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN

AADYA AGRAWAL21
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
 ANALYSIS/

INFERENCE
S

ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN

AADYA AGRAWAL22
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
PARAMETERS SAROJINI MARKET LAJPAT MARKET INFERENCE

1. ACCESSIBILITY EASILY EASILY People visit frequently

APPROCHABLE, APPROCHABLE, if its easily
PEDESTRIANIZED PEDESTRIANIZED accessible.
2. FACILITIES LACK OF FACILITIES LIKE- LACK OF FACILTIIES Improvement in
OUTDOOR FURNITURE, LIKE- OUTDOOR facilities can
SITTING SPACE, etc FURNITURE, etc increase the footfalls.

3. USERS STUDENTS, TOURISTS ALL AGE GROUPS Features of market

decide the users.

4. SOCIAL EATING, SHOPPING, EATING, SHOPPING, MARKET IS SITE

ACTIVITIES MEETING EACH OTHER, MEETING EACH OTHER, FOR SOCIAL
GOSSIPING, SPENDING INTERACTION WITH GROWTH, BUT
TIME, INTERACTION WITH SELLER, GOSSIPING, BETTER
SELLER. KIDS PLAYING, FACILITIES ARE
SPENDING TIME. REQUIRED.

5. SECURITY NOT PROPERLY MANAGED NOT PROPERLY Security system is

MANAGED must.

6. PROBLEMS ENCROACHMENT, ENCROACHMENT, Proper Management is

UNHYGEINIC, PARKING, UNHYGEINIC, PARKING, required as market
UNSECURED, IMPROPER UNSECURED, IMPROPER attracts the people.
LIGHTING etc LIGHTING etc 23
ANALYSIS (SURVEYS)

USER IDENTIFCATION

The market’s user is women

33% dominant. Percentage of
men is found to be less than
FEMALE
67% that of women. Women are
MALE
the main user of the studied.

DO YOU LIKE GOING MARKETS

WITH WHOM

18% 9% 16%
13%
FAMILY
YES FRIENDS
82%
NO ALONE
62%
OTHERS

ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN

AADYA AGRAWAL24
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
 PURPOSE OF GOING HOW MUCH TIME SPEND

SHOPPING
0%
10%
15% 1 HOUR
FUN
27% 1-2 HOUR
56% 25%
HANGOUT WITH 60% 2-3 HOUR
7%
FRIENDS >3 HOURS
SPENDING TIME

FREQUENCY OF VISIT HOW DO YOU FEEL RETURNING FROM

MARKET

HAPPY/
ONCE IN A
14% 17% 13% SATISFIE
WEEK
19% D
ONCE IN A
TIRED
67% MONTH
SPEND GOOD
WHENEVR GET 70%
TIME
TIME

ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN

AADYA AGRAWAL25
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
POTENTIAL AREAS

Red dotted lines show 2 potential areas 3 existing green parks can be utilized
in Sarojini nagar Market which are under- for recreational facilities with provision
used and these green spaces can become of public place elements in Lajpat
space for resting, outdoor food nagar Market
courts, kiosks etc.
ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN
AADYA AGRAWAL26
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
PROPOSALS- DESIGN FEATURES

SIGNAGES LIGHTING SYSTEM NATURAL

ELEMENTS-
TREES/WATER

SEATING SPACE PUBLIC AMENITIES OPEN CAFES/FOOD COURTS

ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN

AADYA AGRAWAL27
AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
CONCLUSION

• Markets are space for socializing for all age groups in the community especially women.

• Markets are space for gathering, meeting, interacting with new people/friends and spending
good time.

• Market is a place in the community where social and economical relationships both
happen.

• Market offers mingling of different cultures, different people coming from different
locations.

• For successful market: public facilities, outdoor furniture, parking facility, attracting features
like cafes/restaurants, kids play area should be available.

•The lack of policy and strategy for markets at national levels need to be addressed. National and
local policy can help in encouraging and support markets’ role as a key social and economic space
for local community.

ANALYSIS OF CENTRAL MARKETS GUIDED BY- Ar. AYLA KHAN

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AS SOCIAL SPACE…. M.ARCH SEM-3 (RECREATION
29