QUALITATIVE RESEARCH

Coding and Thematic Analysis

Product Name: Boult Audio AirBass Combuds Bluetooth Headset

MDP: How to increase the customer ratings and obtain positive reviews for the product on Flipkart?

Exploratory Research: Analysis of Qualitative secondary data on Flipkart, to identify probable cause
using coding and thematic analysis.

Qualitative secondary data is given below from first five customers who gave 3 or below ratings:

1. Vishal Sharma (Rating 3)

Sound quality is very poor. When making a outgoing call the receiver is not audible to my voice and
voice is breaking. One of the worst device I have found. I suggest people not to buy this device. It's
just a wastage of money.

Voice is breaking terribly in calls

2. Siteshwar Pandey Saurav (Rating 3)

Sound quality is not good as per expectation. I was saw some positive review on flipkart related to
sound quality that's why I brought it but now I am regretting to mt self. And overall this good
product in less money

3. manas ranjan mandoi (Rating 3)

All good but if you are planning to use it for calls, then don't buy it.
Unfortunately I bought for calling but mic is pathetic but for listening songs it is good and handy.
You have to adjust the earpieces properly to get best music experience

4. RVI P(Rating 1)

Audio is good while listening music but not during call. Range is very good at 8 mtrs and battery
backup is min 4 hrs while listening music. It's fit in ear nicely and I don't feel any pain.
Only problem after three days of use, Left ear bud is getting discharge early. After 28 days left bud
touch is not working properly. Poor response from Boult customer care.

5. Shyam Patidar (Rating 1)

Don't buy...... Useless product... Touch not working after 5 days... Not useful for call...mic is working
properly on call... I am writing this review after using this one month... Only useful for listening... And
battery backup is good🔋. But not useful for calls... And not water proof... Getting switch off while
using during bath.... Imp for calls it is useless.
1. Vishal Sharma (Rating 3)

Sound quality is very poor. When making a outgoing call the receiver is not audible to my voice and
voice is breaking. One of the worst device I have found. I suggest people not to buy this device. It's
just a wastage of money.

Voice is breaking terribly in calls

2. Siteshwar Pandey Saurav (Rating 3)

I was saw some positive review on flipkart related to sound quality that's why I brought it but now I
am regretting to my self . The Sound quality is not good as per . And overall this good product in less
money.

3. manas ranjan mandoi (Rating 3)

All good . but if you are planning to use it for calls, then don't buy it.
Unfortunately I bought for calling but mic is pathetic place.
but for listening songs it is good and handy. You have to adjust the earpieces properly to get best
music experience.

4. RVI P(Rating 1)

Audio is good while listening music. but not during call . Range is very good at 8 mtrs and battery
backup is min 4 hrs while listening music . It's fit in ear nicely and I don't feel any paine. The Only
problem after three days of use, Left ear bud is getting discharge early. After 28 days . left bud touch
is not working properly. Poor response from Boult customer care.

5. Shyam Patidar (Rating 1)

Don't buy...... Useless product... Touch not working after 5 days . the Not useful for call...mic is
working properly on call... I am writing this review after using this one month . Really Only useful for
listening... And battery backup is good🔋. But not useful for calls... And not water proof... Getting
switch off while using during bath.... Imp for calls it is useless.
Vishal Sharma Siteshwar Pandey manas ranjan RVI P Shyam Patidar
Saurav mandoi

Poor Sound Quality Bad Experience Poor Mic quality

with discharge
Regret Good music

Poor Call Quality

Good fit
Don’t Buy Frustration

Wastage of Moey
Best for music
Good Product Good buy for
music
Don’t Buy

Sound quality not Bad for call

good
Poor Mic quality

Good Battery

Primary Themes Sub-Themes Customer Quotations

Poor Mic quality

Poor sound quality

Sound quality not good

(3)
Sound quality not good

Bad for call

 Poor Sound Quality

Don’t Buy

Don’t Buy Not Recommended

(4) Bad Experience

Frustration

Good buy for music

(3)
Best for music
Good Product

Good Product Design

Regret

Poor Call Quality

(2) Poor mic