QUESTIONNAIRE SURVEY

CONSUMERS’ BEHAVIOR ABOUT USING TUONG

AN VEGETABLE OIL IN VIET NAM


My name is Jenifer Lopez . At the present, I am a third-year student in University of

Sunderland. I am studying about the research project subject. So, I have a project
about researching the influence of consumers’ behavior for using TuongAn Vegetable
Oil in Viet Nam. Can you give me a few minutes to answer my survey, please? All of
your information will support for my subject. I make sure that all information about you
will be secret. If you have any query, please contact with me by email:
JL@yahoo.com.vn
Name: …………………………………………………………………………
Tel: …………………………………………………………………………….
Address: ………………………………………………………………………
Please tick () in your answers:

I/ Personal information:
What is your gender?
Question 1
 Male  Female
How old are you?
 Under 20 years old
 From 20 to 25 years old
Question 2  From 26 to 31 years old
 From 32 to 37 years old
 From 38 to 43 years old
 More than 43 years old
What is your occupation?
 Housewife
Question 3  Working people
Student
 Others
 How much your income or subvention from family per month?( million
VND)

Question 4  Under 3  From 9 to 11

 From 3 to 5  Above 11
 From 6 to 8

II/ Your opinions about Tuong An Vegetable Oil:

Have you ever been used Tuong An Vegetable Oil?
Question 5
 Yes  No
How much money do you spend for using Tuong An vegetable oil each
month?(thousand VND)
 Under 100
Question 6
 From 100 to < 200
From 200 to < 300
 Others (please specify):……..
Why did you know about Tuong An Vegetable Oil?
 Television
 Family/friends
Question 7  Newspaper/ Magazine
 Leaflets/brochures/posters
 Internet
 Others
Where do you usually purchase Tuong An Vegetable Oil?
Question 8  Supermarket  Wet market
 Grocery stores  Retailer
Could you please to arrange the most important to the less important of
the following factors during you purchase Tuong An Vegetable Oil? (1 =
most important, 6 = less important)
Question 9
 Price  Promotion
Advertising  Quality of product
 Brand name  Package
Which kind of Tuong An Vegetable Oil do you usually buy?
Cooking Oil (Palm Oil)  Peanut Oil
 Van Tho Oil  Margarine
Question 10
 Sesame Oil  Olive Oil
 Soya Oil ViO Extra Oil
 How do you think about the price of Tuong An Vegetable Oil?
 Very cheap  Expensive
Question 11
 Cheap  Very expensive
 Neutral
What do you think about advertising of Tuong An Vegetable Oil?
 Extremely unattractive
 Very unattractive
Question 12
 Neutral
 Very attractive
 Extremely attractive
What type of bottle do you often choose when you buy Tuong An
Vegetable Oil?
Question 13 100 ml  1,000 ml
 250 ml  2,000 ml
 400 ml  5,000 ml
Which others brand do you choose apart from Tuong An Vegetable Oil?
Neptune
 Simply
Question 14
Marvela
Meizan
 Others
How do you feel about quality of Tuong An Vegetable Oil and CaiLan
Vegetable Oil (Calofic)?
Very Very
Bad Neutral Good
bad good
Question 15 Tuong An
Vegetable Oil
CaiLan
Vegetable Oil

Do you want to purchase Tuong An Vegetable Oil again?

Question 16
 Yes  No
Do you want to introduce Tuong An Vegetable Oil for your relative
people?
Question 17
 Yes  No