A study of consumer perception 

towards
Amul products in kanpur
I  hope this message finds you well. I am conducting a survey to see the impact of brand
awareness on consumer brand loyalty and a study of consumer perception towards Amul
products in kanpur . Your participation in this survey will be greatly appreciated as it will help
me to understand your opinions.

 The survey will hardly take your 10-15 minutes to complete. All responses will be kept
confidential & anonymous. The data collected will be used for research purpose only.

1. 1).Which dairy products do you purchase daily?

Mark only one oval.

Milk

Butter milk

ghee

Other

2. 2).For whom do you purchases a product.

Mark only one oval.

Self Use

Selling Purpose

For make a other Product

Other
3. 3).From where do you Purchases a product?

Mark only one oval.

Amul Dairy

Delear

Retailer

4. 4).Do you get the Dairy Product at Expected time?

Mark only one oval.

YES

NO

5. 5).Do you get the Dairy Product in desired Quantity?

Mark only one oval.

YES

NO

6. 6). Which brand cheese do you use?

Mark only one oval.

Amul

GO Cheese

Britannia

other
7. 7).Which brand butter do you use?

Mark only one oval.

Amul

Nameste India

Mother Dairy

Home made

8. 8).Which brand ghee do you use?

Mark only one oval.

Amul Pure ghee

Nameste India

Mother dairy

Home Made

9. 9).Are you satisfied with the packing of Dairy Products?

Mark only one oval.

YES

NO

10. 10).Are you satisfied with the weight/Quantity of Amul dairy Products?

Mark only one oval.

YES

NO
11. Age

Mark only one oval.

Upto 20

21-25

26-30

30& above

12. Gender 

Mark only one oval.

Male

Female

13. Income

Mark only one oval.

Below 2L

2-5L

5-10L

10& above

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