Getting in the game:

Putting golf at the

forefront of your
networking toolbox
Article # 6
 Abstract
• Networking is imperative for career success in business particularly in sales and marketing.

• Sales industry is directly tied to networking and building relationships.

• Article focus on women, business and golf as potential networking tool.

• Many think golf is piece of resistance , but nothing to support this assumption.

• Women report golf as one of the primary informal networks they feel excluded from, which creates a dis
advantage for women working in sales marketing.

• 500 pages article content analysis.

• Three primary categories emerged

1. The Benefits of golf for women in business.

2. The effects of not golfing.
3. Reasons why women don’t golf.

Recommendations for managers who may want to encourage their teams to get in the game.
WOMEN AND GOLF IN US
• Women and golf in US 23% ( Who participated have 5 deals a
year while playing golf same as men, Median size for women
$100,000 and Men $250000, 25 % closed deals through golf
valued at $500 000 showing women use golf success fully.

• A Person natural tendency is to network with others who are

like themselves and solution is do share activities like golf.
 THE CURRENT STATE OF GOLF GLOBALLY

• Male dominating game 74 % Male.

• 209 Golf courses in 249 countries.
• 78 % in 10 Countries Europe america.
• Decrease in US golf due to TOP GOLF (Golf food and drinks)
58 clubs for meeting in 29 states.
• 75 % said they start due to top golf.
• New beginners 35% female and 26 % Non Caucasian.70 %
younger or 35 years of age.

•
 CAMPAIGNS TO PROMOTE
GOLF TO WOMEN
• Through social media invites. #inviteHER
• Golf Digest said 29% women interested in playing.
• 9 holes from 18 to reduce time given leisure to women
specially who have kids.
• Drive on campaign for young girls
 A content Analysis of 100
articles across 20 years
• To better this intrinsic connection.
• Content analysis theme
• Three articles were not in favor.

• The elven subthemes were organized into three primary

themes
• The Benefits of golf for women in business.
• The Benefits of golf for women in business.
• The effects of not golfing.
 The Benefits of golf for
women in business.
• 71 % CEO report doing business someone they met on Golf
Course.
• 80% said golf help them in their careers.
• 73 % Women agreed golf help and 50% those talk about golf.
• Women how don not golf automatically drop from informal
groups.
 The effects of not golfing.
• Lack of Gender equality.
• Homo social Activity.
• Many ugly faces of differentiation
• Different days for paly separate tournaments.
• Ratio 20:1
Reasons why women don’t
golf.