CHARACTERISTICS

OF A TREND
Attractive to the public
•Many users
•Many people are satisfied
•Have a quality product
•Have a good customer services
•Have a long lasting life span
Endures with or without publicity
FAD
• If without publicity, people tend to forget about it and die
naturally

TREND
• It would be continued with or without the help of
advertisements

Examples
Hospital Services Utilization
Oil Production
Caters to and accepted by a wide audience
or a large group of consumers
FAD
• It is accepted by a limited group of people
Konka
Gree

TREND
• It is accepted by a wide audience or large group of
consumers
Iphone
LG
Samsung
Supported by a number of fads, existing and
prevalent socio-economic, political, religio-
cultural factors and among others
FAD
• Does not have a formidable support system, they disappear
almost as far as they appeared

TREND
• Relatively easy to determine how they came to exist
Trekking Which attract tourist and
Hiking promoting spot under the
Socio-economic provision of the Ecosystem
Diving
services
Strolling
Can be usually sustained for a long period
 Extensive even as far as areas not
directly to it
•Implications of market trends affects,
aside from businesses, health,
environment, government policy and
technology
Fashion
Education
Religion
Technology
Businesses
Environment
Economic