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    justine nidoy
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    A trend has a longer duration than a fad, typically lasting 1-3 years or more. Trends are widely accepted across industries and cultures as they are rooted in societal values and traditions. A trend is characterized by a transitory increase or decrease in popularity of an idea, product, or phenomenon over time.

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    A trend has a longer duration than a fad, typically lasting 1-3 years or more. Trends are widely accepted across industries and cultures as they are rooted in societal values and traditions. A trend is characterized by a transitory increase or decrease in popularity of an idea, product, or phenomenon over time.

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    20 views10 pages

    Video Lesson 3

    Uploaded by

    justine nidoy
    A trend has a longer duration than a fad, typically lasting 1-3 years or more. Trends are widely accepted across industries and cultures as they are rooted in societal values and traditions. A trend is characterized by a transitory increase or decrease in popularity of an idea, product, or phenomenon over time.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Elements of a

    Trend
    Duration of Time
    • Trends have longer staying power and enjoy longer period of
    popularity. The lifespan of products or idea that become trends do not
    disappear quickly as opposed from a fad because fads have shorter
    period of acceptance from people.
    • Long term trend- over 3 years and above

    • Medium term trend- 1 to 3 years

    • Short term trend- no more than 1 year


    Acceptability
    • Popularly accepted by many industries and
    people
    • Stay longer because they receive popular support
    from consumers and companies
    Cultural Basis
    • Trends is rooted on the people’s cultural traditions,
    beliefs and values
    • Trends persists and continues because people have
    seen it as part of society culture
    Transitory increase or decrease

    • A trend shows a transitory increase or decrease


    of a particular idea, event or phenomenon

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