The Elements and

different
of characteristic of the tre
nd
TREND
• It is a conceptualized idea that has the prospect of
providing or having a contuining influence for a lon
ger period of time due to its increasing and sustaine
d presence and effect or even demand among its co
nsumers in the case of a product.
THE CHARACTERISTIC
OF TREND
Duration of time
• The lifespan of products or ideas that become trend
s, did not disappear quickly.
• Trends have a long staying power and enjoy a long
period of popurality.
Acceptability
• Trend are popularly accepted by many industries an
d people.
Cultural Basis
• A trend is rooted on the people's cultural tradition,
and values.
• A presists and continues because people have seen
it as part of society's culture.
Transitory Increase or decr
ease
• A trend shows a transitory increase or decrease of
particular idea, event or phenomenon.
 Agents in trend
• DRIVER
• ENABLER
• BLOCKER
5 TYPES OF TRENDS
Microtrends
• These are the little things that happen all around us
.
• Trends that are so common we get used to it.
Macrotrends
• these are the trends that can endure for surprisingl
y a long time.
• It's also the trends that affect the society.
Megatrend
• These are the trends that can stay healthy for decad
es or lasts for 10 years.
Gigatrend
• It is megatrend that goes on for half century or mor
e.
• These are the trends that are so general, they affect
most areas of human life.
Nanotrend
• These are the trend that are yet to be expected.
• It can be alternative trends that exists in trends.
ELEMENTS OF TRENDS
Basic Needs
• These are the forces that have been shaping human
behaviors for years.
Drivers of change
• There are no trends without a change.
Innovation
• Trends are expressed in creative idea.
Thank you & Godbles
s!