INTRODUCTION OF

TRENDS AND FADS

what is trend?
• Trend is a pattern of gradual change in a
condition, or process, or an average or
general tendency of a series of data
• It is also a general direction in which
something is developing or changing
 DIFFERENCES BETWEEN FAD,
FASHION AND TREND
• an unconventional object, action, • an enthusiastic attachment
or idea that a large number of • a general direction in
among a large number of
people are attached to for a very people for particular styles which something is
short time. Less predictable than of appearance or behavior. developing or changing.
fashion.
 FAD
• an unconventional object,
action, or idea that a large
number of people are
attached to for a very short
time. Less predictable than
fashion.
 FASHION
• an enthusiastic
attachment among a
large number of
people for particular
styles of appearance
or behavior.
 TREND
• a general
direction in
which something
is developing or
changing.
TRENDS VS FADS
• A Fad is any form of behavior
that is intensely followed by a
population for a short period of
time.

• The behavior will rise

relatively quickly and fall
relatively quickly once the
perception of novelty is gone.
FADS COME FAST
AND
FADE AWAY
• A Trend gets stronger over
time and does stick around.

• Trends have identifiable and

explainable rises that are
drivern by audience.
HOW ARE TRENDS ADAPTED?
IO N
KNOW AT
L E DGE I R M
N F
CO

O N
SI
U A DECI
R S SION
PE
 MAPPING TRENDS
• A trend map is a visual depiction of relevant
trends influencing the system around a topic.

• It is developed using the collective knowledge

and experience of a group of people familiar
with a given system and its context.
THANK YOU