PROCESS OF

IDENTIFYING A TREND
• Trend analysis is the widespread practice of collecting
information and attempting to spot a pattern in the
information. It may used to predict future events or
estimate uncertain events in the past.
• Trend Spotting is the identification of new trends.
• - Trend spotting is attempting to see the future
in the present (Rehn and Lindkvist, 2013).
• Trend Spotter - They are the people who notices and
reports on new fashions, activities that people are
starting to do.
• Projecting Trends - assumes the future will be a logical
extension of the past
 • Trend and Fad
• Fad- Typically spread quickly but disappear equally
quickly. The easiest way to categorize a fad is one word:
short-lived.Typically, fads last for a total of one season. A fad
is often referred to as “catching on” with the larger
population, but will often fade as quickly as it appeared.
The easiest way to remember a fad is through a simple
alliteration: fads fade. Although engaging in fads can be
fun, they are often not worth investing a large amount of
money or time.
• Trends- Trends have a much longer lifespan than fads.they
can continue to be fashionable for years and even
decades. The primary difference between a trend and a
fad is that trends have the potential to be long-term
influences on the market.
• Activity
• Differentiate trend from fad
• Present 2 examples for trend
• Present 2 examples for fad