GREAT

MORNING!
Trends, Networks and Critical Thinking in the 21st Century

GMATHS
IRENE V. HIGOY
TREND/ TRENDS
• A pattern or direction in the way
something is changing; a
movement toward a style or
idea.
• A pattern of gradual change in a
condition, output, or process, or
an average or general tendency
of a series of data points to
move in a certain direction over
time, represented by a line or
curve on a graph.
 FUNDAMENTAL
ELEMENTS THAT
DRIVE ALL
TRENDS
1. BASIC NEEDS - forces
shaping human behavior

2. DRIVERS OF CHANGE
there are no trends without change,

3. INNOVATIONS
Process of Identifying a Trend
• Process of Identifying a Trend

• Trend analysis is the widespread practice of collecting information and attempting to spot a
pattern in the information. It may used to predict future events or estimate uncertain events
in the past.
• Trend Spotting is the identification of new trends.
• - Trend spotting is attempting to see the future in the present (Rehn and Lindkvist,
2013).
• Trend Spotter - They are the people who notices and reports on new fashions, activities that
people are starting to do.
• Projecting Trends - assumes the future will be a logical extension of the past
CLASSIFICATION
OF TRENDS
MEGATRENDS
• Events that occur over a longer period
of time and of which we can be sure
about, influencing all the aspects of life.
• entail a major restructing; they are a
larger pattern of broad trends that
reshape and transform our lives.
NOTE:
• This kind of tendencies cannot be
stopped or influenced easily, but
it’s possible – and advised – to
respond to them.
MACROTRENDS
• are the children of megatrends. They
are more numerous and all of them
related to the “profession” of their
parents.
• As megatrends are covering a very
large area, macrotrends tend to focus
on certain parts of the bigger picture.
• climate
change – it
comes in a
package with
melting glaciers,
natural
disasters, rising
level of the
“advances in technology”
• which comes with
Internet of Things
(IoT), Big Data,
Smart Homes,
Machine Learning,
Artificial
Intelligence and
The self driving google
car
Fraud Detection
Medical diagnosis
Speech Recognition
Image Recognition
Web search results
MICROTRENDS
• are the “nephews” of Megatrends and
“children” of Macro-trends.
• It advocate localization as opposed to
globalization, recognizing that people and
communities have never been more
sophisticated and more knowledgeable
about the choices they make in their
everyday lives.
• Marketing & media innovations
• New technologies
• Service innovations
• New products
• Innovative business models
• International start-ups
• A microtrend is a tendency in the direction of
some phenomenon that is fairly pervasive within
a given sphere of influence and lasts for 3-5
years.
• The Small Forces Behind Tomorrow's Big
Changes.
• Micro-trends are innovations with future potential
we identify and cluster according to your needs.
• Affects only 1% of the population
• *Single women by choice: More often than ever before, they aren't
waiting for Mr. Right. They are raising children by themselves and
buying their own homes.
• *Splitters: A growing number of middle-class residents are shuttling
between two homes, creating new communities and dynamics in the
real estate market.
• *Sun Haters: Environmentalists, skin cancer survivors, and parents
concerned about the impact the sun is having on our health.
• *Philo-semites: A growing number of people want to date Jewish men
and women.
• *Classical Music Dads: Older men who are fathers in their 40's and 50's
and taking on a larger role in the nurturing of their children and
becoming an important factor in consumer culture for kids.
Ruralism
• Rural design, natural woods,stone,
• FACEBOOK
• Facebook is a social networking service launched as TheFacebook on
February 4, 2004. It was founded by Mark Zuckerberg with his college
roommates and fellow Harvard University students Eduardo Saverin, Andrew
McCollum, Dustin Moskovitz and Chris Hughes.
• The website's membership was initially limited by the founders to Harvard
students, but was expanded to other colleges in the Boston area, the Ivy
League, and gradually most universities in the United States and Canada,
corporations,
• and by September 2006, to everyone with a valid email address along with
an age requirement of being 13 and older.
• It was quite a niche service used only by a group of students, which later
ended up by being a key driver to the entire social-media movement.
References:
• http://mytnct.blogspot.com/2017/02/i.html

• https://www.trendone.com/en/company/about-
trendone/micro-trends.html

• https://www.slideshare.net/CenthiameBelonio/eleme
nts-and-characteristics-of-trend
• https://www.slideshare.net/CenthiameBelonio/eleme
nts-and-characteristics-of-trend
• http://mytnct.blogspot.com/2017/02/i.html