FEATURES OF AN

EFFECTIVE
COMMUNICATIO
N
WHAT IS AN EFFECTIVE
COMMUNICATION?
 WHY EFFECTIVE COMMUNICATION?

•Make your life easy

•Make others life easy
•Society becomes more effective
EFFECTIVE SPEAKING

•Face to face communication

•Public Speaking
•Presentation
 GENERAL POINTS

• Confidence
• Clear
• Right speed
 PUBLIC SPEAKING

The three messages

• Physical message
• Story message
PHYSICAL MESSAGE

The message that your body sends to the audience

• Posture
• Gesture
• Voice Control
 STORY MESSAGE

• What you convey with words, sentences and

paragraphs
THE 7C’S OF COMMUNICATION
 COMPLETENESS
COMPLETE COMMUNICATION IS ESSENTIAL TO THE
QUALITY OF THE COMMUNICATION PROCESS IN
GENERAL. COMMUNICATION SHOULD INCLUDE
EVERYTHING THAT THE RECEIVER NEEDS TO HEAR FOR
HIM/HER TO RESPOND, REACT, OR EVALUATE PROPERLY.
 BAD EXAMPLE

Hi all,
Let us tomorrow to discuss the product launch event. Please be there on
time.
Thanks
Chris
 GOOD EXAMPLE

Hi all,
Let us meet tomorrow at 11am at conference room 3 to discuss the
product launch event. We will have to decide the keynote speakers and
complete the event invite draft tomorrow. Please be there on time.
Thanks
Chris
 CONCISENESS
Conciseness does not mean keeping the
message short, but making it direct or straight to
the point. Insignificant or redundant information
should be eliminated from the communication
that will be sent to the recipient.
TO ACHIEVE CONCISENESS, OBSERVE THE FOLLOWING
SUGGESTIONS:

• Remove the wordy expressions.

• Include only relevant material.
• Avoid unnecessary.
 CONSIDERATION
To be effective, the speaker should
always consider relevant information
about his/her receiver such as mood,
background, race, preference, education,
status needs among others.
 SEE YOUR MATERIAL FROM YOUR READER’S
POINT OF VIEW.

• Be sure about the benefits of the receiver.

• Consider the needs and problems of the receiver.
CONCRETENESS

Effective Communication happens when

the message is concrete and supported by
facts , figures and real-life examples and
situations. In this case, the receiver is
more connected to the message conveyed.
 TO ACHIEVE CONCRETENESS, CONSIDER THE
FOLLOWING WAYS;

• Use clear and image building words.

• Use specific facts and figures.
• Use active and passive voice
COURTESY
The speaker shows courtesy in
communication by respecting the culture,
values and beliefs of his/her receiver.
Being courteous all the time creates a
positive impact on the audience.
 TO ACHIEVE COURTESY, KEEP IN MIND THE
FOLLOWING POINTS;

• Be sincere.
• Use expressions that show respect
• Be thoughtful and appreciative of the receiver’s point of view.
• Avoid Humor
• Avoid discriminatory language i,.e., race, color, gender etc.
CLEARNESS
Clearness in communication implies the use of
simple and specific words to express ideas. It is
also achieve when the speaker focuses only on a
single objective in his/her speech so as not to
confuse the audience .
BAD EXAMPLE

Dear James,
I would like to talk to you about the new client’s project which the
engineering team had discussed yesterday. I might need the help of john
from your team.
Regards,
Kevin
GOOD EXAMPLE

Dear James,
As you may know we have signed up XYZ as our new client. I had a
meeting with the engineering team yesterday and had discussed the
campaign requirements for this project. John Redden from your team had
done a pretty good job last time doing the social media campaign for ABC
and so I would like him to work on the XYZ campaign too. Would you be
available sometime tomorrow to discuss this further?
Regards,
Kevin
CORRECTNESS
Correctness in grammar eliminates
negative impact on the audience and
increases the credibility and
effectiveness of the message.
 BAD EXAMPLE

Dear David,
Further to our conservation today, I am attaching the plan for the first
stage of the project.
Hope the one weak deadline is okay with you and your team.

Regards,
Sally
BARRIERS TO
COMMUNICATION
 TYPES OF BARRIERS

•Use of Jargons
•Lack of Confidence
•Noisy Environment
 TYPES OF BARRIERS

• Physical Barriers
• Emotional Barriers
 FACTORS CAUSING PHYSICAL BARRIER

•Distraction in Environment
•Physical disability
 HOW TO OVERCOME?

• Choosing a suitable environment.

• Self Motivation
 FACTORS CAUSING EMOTIONAL BARRIER

•Fear/insecurity
•Mistrust
•Stress
 HOW TO OVERCOME

•Motivation and commitment to change.

•Peer or mentor support.
•Practice expressing recognition.
THANK YOU FOR LISTENING
Prepared by: Mr. Aries A. Sunga