Lesson 1.

Definition, Characteristics,
and Elements of a Trend

Trends, Networks, and Critical Thinking in the 21st Century Culture

General Academic Strand | Humanities and Social Sciences
 Which meme are you today?
Let’s
Connect

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Whenever
there’s a long
queue leading to
an electronics
store, we tend to
want to check
the reason why.

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When smartphone
manufacturers release new
models, we join our friends
in checking out the new
features of the smartphone
to be released.

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Similar shifts in
interest are also
observable in the
field of education,
especially with
the rise of e-
learning.

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 Learning
Competencies ● Define a trend (HUMSS_MCT12- Ia-b-1).

● Point out the elements that make up a

trend (HUMSS_MCT12- Ia-b-4).

● Describe the different characteristics of a

trend (HUMSS_MCT12- Ia-b-5).

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 Learning ● Define a trend.
Objectives
● Identify the characteristics of a trend.

● Enumerate the elements of a trend.

● Explain the different types of trends.

● Analyze if a given situation is considered as

a trend.

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 Photo Analysis
Let’s
Connect Analyze the two photos below.

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 1. Where do you usually purchase goods needed in
your household: in the traditional marketplace or
Let’s
Connect in the online market? What could be the reason
behind this?

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 2. What are the benefits of purchasing from
Let’s
traditional marketplaces that are not found in on
Connect line market? On the other hand, what are the
benefits of online market that are not offered in
traditional marketplaces?

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 3. Would you consider the emergence of online
Let’s
market as a prevalent preference in your
Connect community? Why or why not?

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 Trend

It is a continuous
pattern of change that
occurs in either a
condition, a process,
or an output.

wearing facemasks during a pandemic

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 Trend

It is a continuous pattern of
change that occurs in either
a condition, a process, or an
output.

preserving food

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 Trend

It is a continuous pattern of
change that occurs in either
a condition, a process, or an
output.

organic soap

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Trend

Trend as a direction of movement

”The Trend of a line”

-American Heritage Dictionary (1985)

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Trend

A trend is the general direction or tendency in which

something is going to move, develop or change. It may
also be a shift in mentality or behavior that then
influences a significant number of people.

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Examples of Trends

kalesa transport network

jeepney vehicles

Changes in the transportation system as a trend

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Examples of Trends

Changes in means of communication

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Essential
TODAY’S
Question
REVIEW:
REBUS
PUZZLE
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Essential
TODAY’S
Question
REVIEW:

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Essential
TODAY’S
Question
REVIEW:

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Essential
TODAY’S
Question
REVIEW:

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ELEMENTRENDS OF ARTS

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ELEMENTRENDS OF ARTS

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ELEMENTRENDS OF ARTS

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 Characteristics of Trends

Duration of time prevails for a considerable period

of time or is not “short-lived”
Acceptability

Cultural roots

Transitory increase or
decrease
Versatility

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 Characteristics of Trends

Duration of time

Acceptability accepted and embraced by a good

number of people or a majority
Cultural roots

Transitory increase or
decrease
Versatility

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 Characteristics of Trends

Duration of time

Acceptability

Cultural roots based on traditions, systems of

belief, and accepted values in a
Transitory increase or
decrease society

Versatility

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 Characteristics of Trends

Duration of time

Acceptability

Cultural roots

Transitory increase may experience a rise or decline in its

or decrease popularity and level of acceptance
Versatility

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 Characteristics of Trends

Duration of time

Acceptability

Cultural roots

Transitory increase or
decrease
Versatility flexible or open to changes and
adjustments to continually suit the
needs of the people
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 New Year: Characteristics of Trends

Duration of time

Acceptability

Cultural roots

Transitory increase or
decrease
Versatility

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Example: New Year Celebration as a Trend

● Duration: celebrated for

centuries

● Acceptability: embraced by
people around the world

● Cultural roots: considered

as a tradition by many

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Example: New Year Celebration as a Trend

● Transitory increase or
decrease: increased steadily in
terms of the ways of
celebrating it

● Versatility: format varies from

simple family gatherings to
national organized celebrations
and exhibitions
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 Covid-19 Pandemic: Characteristics of Trends

Duration of time

Acceptability

Cultural roots

Transitory increase or
decrease
Versatility

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 Elements of a Trend

Basic need fulfills an essential human need

Driver of change

Innovation

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 Elements of a Trend

Basic need

Driver of change refers to the way an emerging trend

bends, modifies, or replaces an
existing one

Innovation

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 Elements of a Trend

Basic need

Driver of change

Innovation geared towards the improvement

of an old trend
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 Check
Your
Progress
Is the utilization of social media considered as a
trend? Justify your answer using the characteristics
and elements of trends as your guide.

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 Types of Trends

Megatrends
● They originated a long time
ago but continue to exist
and influence people in the
present times.

● Example of a megatrend is
climate change.

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 Types of Trends

Macrotrends
● These are focused only on
a specific component or
part of a prevailing
megatrend

● E-sports is an example of a
macrotrend.

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 Types of Trends

Microtrends
● Its scope is only limited to
specific people, locations, or
conditions.

● One of the well-known social

media platforms was initially
only intended for the use of
students inside the university
where it was founded.
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The Three Types of Trends

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Wrap-Up ● A trend is a continuous pattern of change that
occurs in either a condition, a process, or an
output.

● Trends exhibit five distinct characteristics which

are: endurance over time, acceptability,
cultural roots, transitory increase or
decrease, and versatility.

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Wrap-Up

● The elements of a trend are basic needs,

drivers of change, and innovation.

● There are three types of trends namely,

megatrends, macrotrends, and microtrends.

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Wrap-Up

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Challenge
Yourself
Choose one observable trend in the Philippine
politics or entertainment. How does your
chosen trend depict the elements of a trend?

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Photo Credits

Slide no. 3: Long line for Apple by The Pug Father is licensed under CC BY 2.0 via Flickr.

Slide no. 8: Pasig City 3.jpg by P199 is licensed under CC BY-SA 3.0 via Wikimedia Commons.

Slide no. 16: WTMP PhotoPhilia E13 Kalesa.JPG by PhotoPhilia (Wikipedia Takes Manila participant) is licensed under
CC BY-SA 3.0 via Wikimedia Commons; Jeepney in Legazpi City.JPG by Lawrence Ruiz is licensed under CC BY-SA 4.0
via Wikimedia Commons.

Slide no. 17: Nokia 6110 blue-92111.jpg by Raimond Spekking is licensed under CC BY-SA 4.0 via Wikimedia
Commons..

Slides no. 23 and 24: 061 EDITS Group Pictures of Christmas Party 2018 at PNHS Baclaran by Glendale Lapastora is
licensed under CC BY-SA 2.0 via Flickr.

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Bibliography

Barros, Ray. The Nature of Trends. Singapore: John Wiley and Sons Publishing, 2008.

Beinhocker, Eric , Ian Davis and Lenny Mendonca. “The 10 Trends You Have to Watch.”
Harvard Business Review, July - August 2009. https://hbr.org/2009/07/the-10-trends-you-have-to-watch.

Gadanho, Pedro. Beyond 3: Trends And Fads. United States: Sun Publishers, 2010.

Miller, David. Introduction to Collective Behavior and Collection Action, 3rd Edition. United
States: Waveland Press Inc., 2014.

Turpin, Dominique. “ Seven Trends That Will Affect the Future of Marketing.” International
Institute of Management Development. Published November 2016. https://www.imd.org/research-
knowledge/articles/seven-trends-that-will-affect-the-future-of-marketing/.

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