OUR LADY OF LA PORTERIA ACADEMY

San Antonio, Calabanga, Camarines Sur

SENIOR HIGH SCHOOL DEPARTMENT

MODULE IN TRENDS, NETWORKS, AND CRITICAL THINKING IN THE 21ST

CENTURY CULTURE 12
Written Work
(Assessment) _________
Performance
Name _____________________________________________________________
Task (Activity
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Second Semester
Module 1: UNDERSTANDING THE ELEMENTS AND CHARACTERISTICS OF TREND AND FAD

OVERVIEW OF THE MATERIAL

Humans have that habit of generalizing from experience. This habit
enables us to adapt to the change that we encounter in the world. Our capacity to
adapt helps ensure our continuous survival. The developments that mark every
generation of human existence signify our efforts to adapt. From the crude tools of
the Stone Age to the super computers of the modern era, these are testimonies to
what we have learned about the world through our generalizations and are products
of our endeavours to adapt the change. Part of our process of generalization is
elements and characteristics of trends and fads. In the following discussions, these
concepts shall be discussed to improve your understanding of our 21st century
culture.

LESSONS AND COVERAGE

In this lesson, you will be able to define trend and fad. You will
Lesson 1 Definition of Trend and Fad
also have a deeper understanding of what trends and fads are.
Elements and Characteristics of Trend In this lesson, you will determine the different elements and
Lesson 2
and Fad characteristics of trend and fad.
Lesson 3 Emergence of Trends In this lesson, you will identify the emerging patterns of trends.

MODULE MAP
Trends and Fads

Elements and Characteristics of Trend and Fad

Emergence of Trends

LEARNING COMPETENCIES LEARNING OUTCOMES

 Define a trend. HUMSS_MCT12-Ia-b-1 At the completion of this module, you shall be able to:
 Differentiate a trend from a fad.  define trend and fad;
HUMSS_MCT12-Ia-b-2
 Recognize the elements and characteristics of
 Describe the different characteristics of a trend. trend and fad; and
HUMSS_MCT12-Ia-b-5
 Identify emerging patterns.
 Identify emerging patterns. HUMSS_MCT12-Ia-
b-7

INTEGRATED VALUES
Innovation, Appreciation, Advancement, Openness

ESSENTIAL QUESTION

How can trends and fads affect your daily lives in terms of fashion, expression, passion, thoughts and other
matters about life?

ACTIVITY
 LET’S GET CRITICAL
Think and reflect about the quotation below. What does this quotation tell you? (5pts.)

Don’t follow a trend.

Follow your heart.
–Krist Novoselic

WHAT? SO WHAT? NOW WHAT?

Using the matrix below, identify a trend that somehow changed our lives and the way we see things. In
the first column, you have to identify currently popular trend in the country, while in the second column, consider
the trend listed in the first column and answer these questions: Why do this trend matter? What differences do this
fact or idea makes in people’s lives? In third column, write down the things that you can do about this trend.
(15pts.)

What? So What? Now What?

ANALYSIS
1. How will you define trend and fad?
2. What are the elements of trends and fads?
3. How will you describe the characteristics of trends and fads?
4. How do we recognize that a trend is starting to emerge?

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 ABSTRACTION

UNDERSTANDING TRENDS AND FADS

Today’s generation is very familiar with the term trend. Trend implies
everything that is connected to people that can be used or experienced in different
ways. It is like an art because it consists of different contribution, impact and
influence in our lives. Here are the definitions of trend and fad. These will help you
to know and be familiar with the things around us.

Definition
A trend is a movement or behaviour geared towards a certain direction while a fad is something that people are
highly interested in for a relatively short period of time. Furthermore, a trend also implies change. On the other hand, a fad
does not undergo change in the same way a trend does. A fad comes and goes. The most change that can happen is if a fad
becomes a trend.

ELEMENTS AND CHARACTERISTICS OF A TREND

Given what you understand and about trends and fads so far, it will be helpful to identify trends by familiarizing
yourself with the elements and characteristics of a trend by comparing them with those of a fad. Here are the elements and
characteristics of a trend and fad.

FAD
Characteristics
Attractive to the public because it is easy
to get, makes them look or feel better or
does not deviate much from the general
norm or status quo.
Hyped or advertised (usually by media),
that, if the hype stops then it also starts to
disappear.
Caters to and accepted by a limited group
of people.
No clearly established support
Persists only for a short period of time
Sustainability
(weeks to around a few months)
Limited to the areas it relates to (clothing
fads in relation to fashion; movies in
relation entertainment industry)
TREND
Elements Characteristics
Attractive to the public because it is easy to
get, makes them look or feel better or does not
Appeal
deviate much from the general norm or status
quo.
Result Endures with or without publicity.
Caters to and accepted by a wide audience or a
Scope
large group of consumers.
Supported by a number of fads, existing
trends, and prevalent socio-economic,
Support
political, and religion-cultural factors, among
others.
Can be sustained for a long period of time
(usually years)
Extensive even as far as areas not directly
related to it (implication of market trends
Value affect, aside from businesses and the economy,
areas such as education, health environment,
government policy, and technology)

There are at least six elements shared by facts and trends, namely, appeal, result, scope, support, sustainability,
and value. However, these elements are different in some aspects. Let us briefly discuss each element.

APPEAL
This refers to the degree of attraction that a fad or a trend causes on people. Both fads and trends are attractive to
people. This is not extraordinary because trends, on many occasions, arise from fads.

RESULT 3
This pertains to the impact of a fad or a trend. Impact
refers to ability of a fad or trend to produce a sustainable
movement or change. In the case of fads, the impact is usually
overstated and merely hype by the media. Without the publicity,
people tend to forget about it and it dies a natural death. On the
other hand, trends continue for a long period with or without the
aid advertisements. As a matter of fact, trends do not require
publicity to exist (economic trends, educational trends, etc.) as
compared to fads which are dependent on marketing.

SCOPE
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 This indicated the extent of the influence of a fad or a trend. A fad has a limited scope, which means that it is only
accepted by a select group of people. For example, K-pop is a fad in South Korea and in the Philippines but has little
influence in many parts of the world, let alone Asia. Thus, K-pop singing groups, for example, have a quite number of
followers in the Philippines and in the South Korea, but are barely known in Europe or in the US. Meanwhile, the
influence of a trend is far reaching. For instance, the iPhone trend started by Apple has widespread ramifications in the
smartphone industry all over the world. Hence, many people in many parts of the world camp out outside of malls and
boutiques selling iPhone products whenever new model iPhone is released.

SUPPORT
This means the structure that enables a fad or a trend to be sustainable. With regard to fads, the support is almost
inexistent and it is unclear how the support, if any, was established. Fads usually catch us by surprise since we do not
know how they suddenly became as popular as they are. Consequently, since fads do not have a formidable support
system, they disappear almost as fast as they appeared. As regards trends, it is relatively easy to determine how they came
to exist. There are traces of their origins and how they are sustained can be clearly defined. As a result, efforts can be
conducted to bolster the longevity of the lifetime of a desired trend.

SUSTAINABILITY
This refers to the length of time that a fad or trend can continue to exist. For fads, sustainability is relatively brief.
This means that a fad may persist for a few weeks up to a few months but it does not go for as long as a year. For trends,
the length of their existence is usually measured in months and years. For example, the Wattpad craze – the online
platform that allows users to write and publish original stories on the Internet that can be accessed and read by other users
– did not last very long, and no one knows until when the socialserye, which was began and popularized by the Kath and
Vince story that is gaining traction today, will last. However, the trend of romance story consumption form online sources
persists despite the changes in how it is delivered to the audience.

VALUE
This pertains to the utility or usefulness that can be derived from a fad or trend. In the case of a fad, the utility is
limited only to the areas where it is directly related. For instance, clothing fads are only valuable to the fashion and
clothing manufacturing industries while film fads are only valuable to the cinema and entertainment industries. On the
other hand, trends are useful to different areas which may or may not be related to the trend. For instance, fashion trends
may be valuable to education, such as fashion design, modelling and cosmetology; religion, for instance, what or what not
to wear in places of worship; technology in terms of innovations in clothing production; business, for example, in the
areas of marketing and retail; and environment, such as materials used for clothing production and the environmental
impact of their consumption; among others.

EMERGENCE OF TRENDS

The capacity to identify emerging trends is rooted in our capacity or ability to recognize patterns. This, of course,
lies in the internal brain, which are manifested in our mental operations. From our childhood, we have been encountering
patterns in the world and are able to adapt to the world by using them. Our encounter with patterns was facilitated by
experience and processed by the mind through abstraction and generalization.

The process of pattern recognition is characterized by three stages, namely, representation, generalization, and 4
evaluation, while adaption is considered as intermediary stage between representation and generalization.

REPRESENTATION
When we look at objects in the world, we picture them in our minds. When a person says, for example, that
“sunsets are beautiful,” he or she has a mental image of a sunset in mind. In this sense, the objects in the world are
represented in the mind. This does not mean that a duplicate of the object in the world exists in the mind. What exists in
the mind are “forms” or ideas of the objects in the world. This is what is meant by “representing in a formal way”.

ADAPTION
This stage links representation with generalization. At this stage, the representations are processed for the mind to
be able to make generalizations out of the available representations. The representations are either simplified or enhanced
to make analysis and comparison easier. Previously existing knowledge may play a role at this stage since it may serve as
guide in simplifying or enhancing representations.

GENERALIZATION
At this stage, the mind abstracts the general idea from a pool of existing representations. This also applies to rules
and norms. For example, that “killing is committed such as war, murder, genocide, and abortion, among others.

EVALUATION
This stage is meant to test if a person is adept in pattern recognition. This is important because this can determine
whether a person is capable of learning new knowledge or not. In terms of human pattern recognition processes,
evaluation can done through the assessment of one’s abstract reasoning skills.

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APPLICATION
TRENDS DURING QUARANTINE
Complete the table by answering the questions below.

What is the most trending

topic right now?

How will you describe

this trend?

In the midst of pandemic,

we are oblige to follow
protocols, how does this
trend affect your life?

ASSESSMENT

A. Circle the correct answer.

1. It refers to an element of trend and fad that means the structure that enables a fad or a trend to be
sustainable.
a. Value c. Support
b. Scope d. Result
2. It refers to an element of trend and fad that pertains to the utility or usefulness that can be derived from a 5
fad or trend.
a. Value c. Support
b. Scope d. Result
3. It refers to an element of trend and fad that indicates the extent of the influence of a fad or a trend.
a. Value c. Support
b. Scope d. Result
4. It is an element of trend and fad that refers to the length of time that a fad or trend can continue to exist.
a. Value c. Support
b. Scope d. Sustainability
5. It is an element of trend and fad that refers the degree of attraction that a fad or a trend causes on people.
a. Appeal c. Support
b. Scope d. Sustainability
6. It is a stage of emergence of trends that the representations are processed for the mind to be able to make
generalizations out of the available representations.
a. Adaption c. Evaluation
b. Generalization d. Representation
7. It is a movement or behaviour geared towards a certain direction.
a. Fad c. Fashion
b. Trend d. None of the above.
8. It is something that people are highly interested in for a relatively short period of time.
a. Fad c. Fashion
b. Trend d. None of the above.
9. At this stage, the mind abstracts the general idea from a pool of existing representations.
a. Adaption c. Evaluation
b. Generalization d. Representation
10. This stage is meant to test if a person is adept in pattern recognition.
a. Adaption c. Evaluation
b. Generalization d. Representation

ASSESSMENT 2
Answer the questions briefly based on the opinion below.
“The picture shows a Volkswagen from a revolutionary idea in the 1960s that shook up the car industry
in the world, calling for the shirking of perspective, ambition, and scale in era where the trend was to have bigger
and better gains in life, even when just driving down the street. Yet, even already developed nations were willing
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to make big changes, but only when they first saw the small, concrete steps that led to those changes. Indeed,
Volkswagen set a trend in the car industry in the world”.

Based on the opinion above and in your own

words, how do trends support social
reconstructionism?

REFERENCES

 Marquez, L. (2018). Trends, Networks, and Critical Thinking in the 21st Century Culture., 2-11.
Prepared
TEACHER MARY FRANCE B. RABANO
Subject Teacher
6

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4