TRENDS

AND FADS
LESSON 1
WHY IS IT
IMPORTANT TO
LEARNN ABOUT
TRENDS?
WHAT IS THE
NATURE OF A
TREND?
WHAT IS A TREND
is basically a pattern or a conceptualized idea that has the prospect
of providing or having a continuing influence for a longer period of
time due to its increasing and sustained presence and effect or even
demand among its consumers in the case of product.
It is manifested in the forms of patterns of sustained and increasing
number for a longer period of time.
WHAT IS A FAD?
 is a short-lived idea or temporary events that is
usually called as a “flash in the pan” because the
reception of consumers for this idea fades away easily
over a short period of time.
CHARACTERISTICS OF A FAD
1. CONFINED to a particular segment of the society.
2. TRIVIAL because of its short life expectancy.
3. IS NOT CREATED it is just revived from a style
that existed all along the lives of some sub-group.
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PROCESS OF IDENTIFYING A TREND

 an innovative idea whether in
FRINGE the form of a new product,
STAGE service, or in other forms
develops into market or become
knownt to the trendiest
consumers. In In this stage
entrepreneurial and business
firms participate to develop and
innovate ideas.
 Consumer and public
awareness of the trend
TRENDY grows as the early
adopters participate
together with the
innovators to increase the
perceptibility of the trend.
 The “conservative
consumers” joins the trend.
MAINSTREAM
The ideas popularity and
acceptance continues to
increase and the company
brands exploits the growing
demand for that idea.
 MAINSTREA
M

MICROTREND
FAD CLASSIC (Trend Fragmentation)
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ELEMENTS & CHARACTERISTICS OF

A TREND
DURATION OF TIME
Trends have longer staying
power and enjoy a longer
period of popularity.
ACCEPTABLITY
Trends are popularly
accepted by many industries
and people.
CULTURAL BASIS
Rooted on the peoples
cultural tradition, belief and
values.
TRANSITORY INCREASE OR DECREASE
Shows a transitory increase
or decrease of a particular
idea, event and phenomenon.
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DIFFERENCES OF TRENDS AND

FADS
 NUMBER OF IDEAS
DURATION OF TIME
AFFECTED

CONSUMER
INDUSTRY ADOPTION AND
ACCEPTANCE PERCEPTION OF
OVERALL QUALITY

INCUBATION PERIOD
REASON FOR RISE
AND LIFE SPAN

SCOPE CULTURAL ROOTS