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Chapter 15
Financial Analysis: The Big
Picture
Chapter Outline
Learning Objectives
LO 1 Apply horizontal analysis and vertical analysis to
financial statements.
LO 2 Analyze a company’s performance using ratio
analysis.
LO 3 Apply the concept of sustainable income.
Comparison Tools of
Characteristics
Bases Analysis
• Liquidity • Intracompany • Horizontal
• Profitability • Industry • Vertical
• Solvency averages • Ratio
• Intercompany
Liabilities
Non-current liabilities € 487,500 € 497,000 € (9,500) (1.9%)
Current liabilities 344,500 303,000 41,500 13.7%
Total liabilities 832,000 800,000 32,000 4.0%
Total equity and liabilities €1,835,000 €1,595,000 € 240,000 15.0%
Increase or (Decrease)
during 2020
In the horizontal analysis of the statement of financial position the ending retained
earnings increased 38.6%. As indicated earlier, the company retained a significant
portion of net income to finance additional plant facilities.
Increase in 2020
Amount Percent
Plant assets (net) €336,000 80% [(€756,000 − €420,000) ÷ €420,000)]
Current assets 54,000 30% [(€234,000 − €180,000) ÷ €180,000)]
Total assets €390,000 65% [(€990,000 − €600,000) ÷ €600,000)]
2020 2020
Amount Percent Amount Percent
Equity
Share capital—ordinary, €1 par € 275,400 15.0% € 270,000 16.9%
Retained earnings 727,600 39.7% 525,000 32.9%
Total equity 1,003,000 54.7% 795,000 49.8%
Liabilities
Non-current liabilities € 487,500 26.5% € 497,000 31.2%
Current liabilities 344,500 18.8% 303,000 19.0%
Total liabilities 832,000 45.3% 800,000 50.2%
Total equity and liabilities €1,835,000 100.0% €1,595,000 100.0%
2020 2019
Amount Percent Amount Percent
Quality
Sales revenue € 2,195,000 104.7% € 1,960,000 106.7%
Department Store
Sales returns and allowances 98,000 4.7% 123,000 6.7%
appears
Net sales 2,097,000 100.0% 1,837,000 100.0%
to be a profitable
Cost of goods sold 1,281,000 61.1% 1,140,000 62.1% business that is
Gross profit 816,000 38.9% 697,000 37.9% becoming even
Selling expenses 253,000 12.0% 211,500 11.5% more successful.
Administrative expenses 104,000 5.0% 108,500 5.9%
The 2020 ratio of 2.96:1 means that for every euro of current liabilities, Quality
has €2.96 of current assets.
Measures the number of times, on average, inventory is sold during the period.
Measures the percentage of each dollar of sales that results in net income.
Shows how many euros of net income the company earned for each euro invested
by the owners.
(in thousands)
2020 2019
Sales revenue €6,336.3 €5,790.4
Costs and expenses
Cost of goods sold 1,617.4 1,476.3
Selling and administrative expenses 4,007.6 3,679.0
Interest expense 13.9 27.1
(in thousands)
Assets 2020 2019
Intangibles and other assets €876.7 €849.3
Property, plant, and equipment 694.2 647.0
(net)