Ncrd's sterling institute of management

studies

presented by: nishita shivkar (88)

Shreelekha pillai (78)

Presented to: prof. vikas jadhav

“Because you’re worth it”
Products under loreal group
 history
 In 1907, Eugene Schueller, a young french
chemist developed a hair dye formula called
Aureole.

In 1909 Schueller registered his company, The

French Society For Inoffensive Hair Dyes,The
orginal L'Oreal

The guiding principles of the company, which

eventually became L’Oréal, were research and
innovation in the field of beauty.
 history
L'Oreal got its start in the hair-colour
business, but the company soon branched out into
other cleansing and beauty products.
L'Oreal currently markets over 500 brands and
many thousands of individual products in all
sectors of the beauty business.
The company's products are found in a wide
variety of distribution channels, from hair salons
and perfumeries to hyper - and supermarkets,
health/beauty outlets, pharmacies.
 Swot analysis
1. Strengths:
 Continuous research and innovation in the
interest of beauty.
 Developed activities in the field of
cosmetics as well as in the dermatological
and pharmaceuticals.
 Adaptation of good marketing strategy.
 
2. Weakness
 Decentralized organizational structure.

Profit margin of L'Oreal is comparably

lower than that of other smaller rivals.

 Problems in campaigning L'Oreal products

3. Opportunity :

The L'Oreal company concentrates on

cosmetic products that enhances women of all
ages.

Growing demand for beauty products gives

L’Oreal the opportunity to focus in their field
of specialization, particularly on hair styling
and colour, skincare, cosmetics and
perfumeries.
4. Threats :
Growing competition within the field of
cosmetic brands.

The spending habits of consumer and the

economic crunch that most countries are
experiencing as of present.
L'Oreal white perfect
objective
The main objective
of this advertise is to
attract young women
 Analysis
A. Message content:
New face in Bollywood Sonam Kapoor has
endorsed L’Oreal White Perfect.
This facial cream has pearl in its contents
which makes an impact on the minds of the
youth that by using this cream they will have
a glowing and radiant skin.
b. appeal:
 Since Sonam Kapoor is a fresh face in
bollywood, young girls look upto her as a
style icon and they want to be like her.
 c. Message source :
 Since pearl is a natural ingredient it is very
good for a healthy and glowing skin.

D. Conclusion :
L'Oreal is an international brand and it has
huge impact on the minds of women.
Loreal total repair 5
Objective
This advertisement aims at
fighting 5 hair problems
Which is common among
Indian women
 Analysis
a. Message content:
 The 1st Total Repair for damaged hair with
Ceramide cement that fights five hair
problem- Hair fall, dryness, roughness,
Dullness and Splits Ends.
 It helps repair and strengthen the hair’s
fibre and smoothen its surface.
b. appeal:
 Since Aishwarya Rai is endorsing this
product and it is evident that she has
million fan following .
c. Message source:
 L’Oreal Total Repair 5 has Cement
Ceramide formula which helps to lock
moisture in the hair and make it strong and
healthy from the roots.
d. Conclusion
L’Oreal is an International brand and it has
a huge impact on the minds of women.
•L’Oreal casting creme gloss
Objective
Since all hair colors
Contains ammonia this
product of Loreal aims
At introducing a hair color
with no ammonia.
 Analysis:

a. MESSAGE CONTENT
Casting Crème Gloss is a no ammonia hair
colourant .
It gives hair a total beauty treatment with
Casting Crème Gloss, for glossy rich, natural-
looking colour with visible shimmering tones.
B. Appeal
This product is endorsed by International
model and actress Penelope Cruz.
 Analysis:
c. Message source:
Since every hair colour product in the
market has large amount of ammonia which is
harmful for the hair, L’Oreal Casting Crème
Gloss gains an edge over those products as it
is ammonia free.
d. Conclusion:
L’Oreal is an International brand and it has
a huge impact on the minds of women.
Thankyou…..