AIB= ALL INDIA BAKCHOD

 Started in 2013

 Founded by Gursimran Khamba and Tanmay

Bhatt, later joined by Rohan Joshi and Ashish
Shakhya.

 Initially started with podcasts before the

YouTube channel in 2013

 YouTube: 2.358 Million subscribers

 Twitter Followers: 59,60,246 Followers

 Total Views: 268,743,306 Views

 Major Shows, Podcasts and Events
 AIB Knockout Championship  Satirical Video: Rape: It’s your
 Ads wing of AIB: fault
VIGYAPANTI  Video on Net Neutrality
 On Air with AIB (SavetheInternet.in)
 Satirical Video: The
Demonetisation Circus

MOST LIKED VIDEOS

 ALIA BHATT- Genius of the year
 Honest Weddings
 Every bollywood party song
 Dank Irrfan
 Honest Engineering Campus
Placements
 If Apps were People
 Product Mix
 Product: 1: 4 Bobbleheads of main founders (6 inch)
2: Different lineups from all the shows of “On
Air with AIB” (Limited Edition) (6 inch)

 Price: Bobbleheads: 1500 per piece

Social Character: 1999 per piece

 Place: AIB concerts

Online sales with Amazon and The SouledStore.
On store sales by BEING HUMAN

 Promotion: Advertisement using the AIB videos.

 What makes AIB different?
 Youth centric group of performers
 Addresses current social issues and political scenario with a
pinch of humor.
 Honest opinions and views which a common man may hold
inside.
 Controversies always play in favor of AIB.
 The Royal Knockout

 Toys/ Bobbleheads to be majorly sold at

AIB events and shows.
 3D figures to have AIB content related
to social cause on them.
 Manufacturing and retailing partner to be
FUNSKOOL.
 Content on each product to be unique.
 Display advertisement on various
websites.
 Media Plan
 Create hype on AIB shows and events before launch of
every toy
 Create viral videos within the major shows to attract
customer
 Holding a press conference to announce the toy launch as
AIB trends with more than 5 million views.
 Collaborating with stars like Irrfan, Kangana Ranaut, Mallika
Dua and many more that the youth relates to emotionally.
 ALL INDIA “BRANDING”

 Brand awareness through trending topics.

 Brand Image: Using controversies to our
advantage of getting more attention.
 Target Market: The major population using
internet as a medium to express
themselves, which majorly consists of
youth from the age of 15 to adults.
Thank You!