Professional Documents
Culture Documents
Managing Product and Service Operations
Managing Product and Service Operations
Service Operations
GROUP 5
MATULAY, Mark Anthony
MERCADO, Kassandra Mei
MONDIGUING, Danry
PASALO, Jam Carlo
PICPICAN, Joan
1. What is the marketing concept?
Marketing concept
• It is the philosophy that firms should analyze the
needs of their customers and then make decisions
to satisfy those needs, better than the competition.
Today most firms have adopted the marketing
concept, but this has not always been the case.
A. Product
B. Price
C. Place
D. Promotion
A. Product
Redfearn, S. (2016,). 6 Marketing Strategies for Engineering Companies. Red-Fern Media. Retrieved
from June 05,2021
https://www.red-fern.co.uk/blog/insights/inbound-marketing-strategies-for-engineering-companies.h
tml
THE MARKETING CONCEPT. (2020). THE MARKETING CONCEPT. Retrieved June 5, 2021, from
https://www2.nau.edu/%7Ergm/ha400/class/professional/concept/Article-Mkt-Con.html
Manthei, L. (2021). The 4 Ps of Marketing: Understanding the Marketing Mix. Emarsys. Retrieved from
June 05,2021
https://emarsys.com/learn/blog/4-ps-of-marketing-importance/#:%7E:text=The%204%20Ps%20of%
20marketing%20include%20product%2C%20price%2C%20place%2C,stand%20out%20from%20th
e%20competition
.
THANK YOU !